There seem to be thousands of articles and experts preaching the importance of churning out fresh content as quickly as possible.
So, you do just that. Before you know it, you’re so busy creating blog posts, infographics, videos and podcasts that you don’t have time to see whether your hard work is benefitting the company, or how your organization’s tactics stack up against other organizations’.
An infographic from JBH and Smart Insights can help. It describes the tactics content marketers are using, as well as their goals and challenges. Find out how yours compare by taking a look at the infographic below.
First, a few statistics from the infographic:
- Measuring content marketing’s effectiveness is the No. 1 challenge B2C marketers face. Producing engaging content ranks No. 2.
- The most popular way marketers measure content marketing is through website traffic. The second-most-popular method is tracking sales.
- Eighty-eight percent of marketers say their content marketing goal for 2015 is to expand customer relationships and engagement. Seventy-seven percent say they aim to increase sales.
Check out the infographic: