Infographic: How your organization can capitalize on mobile marketing

The smartphone offers marketers new avenues for capturing leads and making sales. Consider these insights when trying to master all that mobile devices have to offer.

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If your content isn’t on a phone, it probably isn’t getting read.

That’s the gist of a new infographic from The company shows how mobile use has driven marketers to find new ways to reach consumers and to highlight exciting success stories from brands like Home Depot and Starbucks.

One compelling reason marketers should invest in mobile content: There’s room to grow. Average conversion rates have gone up 64 percent for mobile devices, and 90 percent of consumers watch video on their mobile (compared with 60 percent on desktops).

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