Infographic: Presentations with 1-20 slides get read the most

Don’t cram a lot of data into your presentation because you think your audience will read it later. They won’t.

If you cram a lot of detail and data into your slides and expect your audience to absorb it later when you circulate your presentation, beware.

A new infographic from Sales Crunch zeroes in on just how many of your slides people read after the presentation. The takeaway? People read presentations with fewer slides more than long ones, and for longer periods of time.

I’ve excerpted that part of the infographic below. (A deck is defined as content such as a slideshow, presentation, proposal or contract.)

Here are the numbers to know:

Short is sweet: People will read a short deck of slides—one to 20 pages long—in its entirety 40 percent of the time. They will spend 52 seconds reading each page of a slide deck if it is one to 10 pages long.

Medium is rare: People will read a medium-size deck—20 to 40 pages—25 percent of the time. Your readers will spend 35 seconds per page if the deck is 41 to 50 pages long.

Long isn’t strong: People will only read a long deck—more than 40 pages—in its entirety 14 percent of the time. If the deck is more than 100 pages long, people will give each page only 10 seconds of attention.

Denise Graveline is the president of don’t get caught, a communications consultancy. She also writes The Eloquent Woman blog, where a version of this article originally ran. (Image via)

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