Infographic: Sizing up marketers’ measurement woes
Whether it’s juggling several reporting tools or educating staff on how to analyze results, communicators everywhere face steep measurement challenges. Here are some of the most common.
It doesn’t matter which book you read, conference you attend or expert you ask—they all say that measurement is the key to communications success.
You know this. The word “measurement” probably plays on repeat in your head every time you begin a new project.
It’s not that you don’t want to measure. It’s that communications and marketing measurement can be downright difficult sometimes. (OK, most of the time.)
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