Infographic: Strategizing for 2018 holiday marketing efforts

Last-minute campaigns are rarely effective. Use this handy list to schedule timely, topical initiatives for the coming year.

Holidays offer tremendous fodder for blog post ideas, sales and timely marketing campaigns.

If you haven’t given much thought to strategies for the coming year, building your content schedule around holidays is a good place to start. Groundhog Day will be here before you know it (not to mention Penguin Awareness Day), so the time to plan is now.

Here to help is an infographic by AdEspresso, which lists all of 2018’s prominent celebration days, as well as target dates for when you should start strategizing. If you wait too long to craft content, it could cost you business.

Take Valentine’s Day, for example. If you plan to create content around the holiday of love, the infographic suggests starting your planning by Jan. 10 and creating your social media calendar by Jan. 15. If you want to run ads to support your campaign, you should start running them by Feb. 1. The graphic advises that you increase ad spending by Feb. 10 for a final boost.

Gearing up in early April for Mother’s Day, which falls on May 13 in 2018, should give you plenty of time. However, be sure to build in more lead time for larger holidays. Thanksgiving and Christmas prep should begin in mid- to late-August, and New Year-themed campaigns should be in full swing by mid-November.

Even if you’re not in sales, keep this calendar handy and share it with colleagues and clients who’ve been known to demand last-minute campaigns the week before a holiday hits. It’s never too early to start planning, and you certainly don’t want to miss the chance to reach all those World Sauntering Day revelers next year.

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