Think about the last online video you watched.
Did you view the whole thing, or just the first few seconds?
Now think about the last online video you created. Would you, as an objective viewer, be glued to the screen, or would you click away after 30 seconds—or maybe just 10 seconds?
An infographic from IdeaRocket discusses the optimal length for an online video, but as you might suspect, there isn’t a one-size-fits-all solution.
To determine how long your video should be, ask yourself: “How much information does the viewer need in order to do what I want?”
The key is to balance your needs with the audience’s attention span.
Look at the infographic for more details: