Infographic: The state of digital marketing

Where do industry insiders see their work going in the coming year? Consider these insights when deciding how to update your approaches to online campaigns.

Digital marketing has become an essential part of communicators’ portfolios.

With new technologies changing what PR pros and marketers can achieve with even the most limited resources, industry veterans must continually update their objectives and tactics to ensure they are staying ahead of the competition.

This infographic from Digital Ready shares the latest trends in digital marketing and offers insights for how brand managers can adapt to the ever-changing online landscape.

It lists:

  • A vast majority (92 percent) of businesses say content marketing adds value. More than half (51 percent) of B2B marketers plan to increase their content efforts.
  • Worldwide marketing automation spending is on the rise and is expected to hit $32 billion this year.
  • There are more than 100,000 active bots on Facebook Messenger.
  • Two out of five marketers (39 percent) plan to increase spending on influencer marketing.

See the full infographic to find out how digital marketing is changing and where you should spend money to keep your organization at the top of its field.

 

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