There’s more to good web design than avoiding Comic Sans.
The typography you choose, as well as the color and other concerns, will convey a lot about your brand. For different cultures, color and style can have a wide range of implications.
For brand managers and PR pros it is essential to know your audience—and know the typography and palette that will grab them.
It includes the following guidance:
- As much as 90 percent of consumer’s initial analysis of a product is based on color alone.
- Color implications can vary widely from culture to culture.
- Marketers should avoid small fonts, poor spacing and busy backgrounds when selecting typography.
To see the full range of design suggestions and ensure your website keeps readers happy, consult the full infographic.