Infographic: What consumers want from mobile apps

What your audience wants and what you’re giving them are probably very different. It’s time to close the gap—or risk having your latest breakthrough land in the trash.

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I have a confession: Today’s technology freaks me out.

For example, the other day I made a dinner reservation online. I received a confirmation email through my Gmail account, and on the morning of my reservation, some Google app on my phone felt it necessary to remind me where and when I would be having dinner that evening.

Then, the mysterious app sent me a notification 30 minutes before the reservation time telling me I should leave immediately if I didn’t want to be late.

Then, 30 minutes later, the app told me that my reservation time was upon me.

To some, my phone’s bossiness might seem cool. To me, it’s extremely irritating and slightly terrifying. I know when to leave my house so I’m not late, thank you very much. And just because my phone knows everything about me doesn’t mean I want it to regularly remind me.

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