Infographic: What consumers want from mobile apps

What your audience wants and what you’re giving them are probably very different. It’s time to close the gap—or risk having your latest breakthrough land in the trash.

I have a confession: Today’s technology freaks me out.

For example, the other day I made a dinner reservation online. I received a confirmation email through my Gmail account, and on the morning of my reservation, some Google app on my phone felt it necessary to remind me where and when I would be having dinner that evening.

Then, the mysterious app sent me a notification 30 minutes before the reservation time telling me I should leave immediately if I didn’t want to be late.

Then, 30 minutes later, the app told me that my reservation time was upon me.

To some, my phone’s bossiness might seem cool. To me, it’s extremely irritating and slightly terrifying. I know when to leave my house so I’m not late, thank you very much. And just because my phone knows everything about me doesn’t mean I want it to regularly remind me.

I’m not the only one who feels this way about mobile apps. According to an infographic from Localytics, “Consumers want personalized experiences, but are concerned with privacy.”

Though consumers devote 78 percent of time spent on their mobile devices to apps, 35 percent refuse to turn on location services for weather apps, and 50 percent trust their mobile operators less than they did three years ago.

Plus, 52 percent of people think push notifications are annoying. (Amen!)

Consumers like mobile apps and want to use them, but organizations must understand what their audiences want. To get a better idea, check out the full infographic below:

(View a larger image.)

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