Infographic: What you need to know about podcasts

Podcasts are gaining mainstream popularity. Should your organization hop on the trend? The statistics in this infographic may help you decide.

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When I was at a party a few weeks ago, a friend asked me if I was keeping up with “Serial.”

I said no, and asked which channel it was on.

As it turns out, “Serial” is a podcast produced by the creators of “This American Life.” It tells a nonfiction story over the course of a season, revealing a new chapter each week.

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