Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing, it can “drive traffic to your website for years to come.”
The key here is quality. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer. If you can pump out content that’s substantive, entertaining, helpful and timeless, however, you can expect “higher conversion rates and increased brand recall.”
You can become a respected industry voice by answering vexing questions, providing checklists and pointing readers to useful resources. Great content boosts your SEO, too.