Infographic: Why visual content is better than text

Did you know that it’s 50 times easier to get a video to rank on the first page of Google than other content types? Here’s why visuals are an important part of any content strategy.

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People process visuals 600,000 times faster than text.

Website visitors typically read only 20 percent of the text on a page.

People retain 80 percent of what they see and only 20 percent of what they read.

If you aren’t incorporating visual content into your organization’s communications strategy, these statistics from an Ethos3 infographic may be enough to persuade you otherwise.

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