When you sit down to create content, do you immediately think about your organization’s blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers?
There’s nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business.
An infographic from HubSpot discusses the rise of decentralized content marketing: a movement away from website-centered marketing (the hub-and-spoke model) and producing content for the platforms where your audience already spends time.
Consider these findings:
- Audiences are more likely to thoroughly consume videos, social media posts and news articles than blog posts.
- Forty-five percent of audiences say they want to see more social media content. Only 29 percent say they want to read more blog posts.
- Content consumption has increased 57 percent on Facebook.
- Forty-five percent of people watch more than an hour of Facebook or YouTube videos each week.
Do you know where your customers prefer to consume your content?
Learn more in the infographic below: