Infographic: Why you should produce less blog content

Corporate blogs are a great place to tell your organization’s story, but social media and mobile content might be more effective at bringing in new customers. Here’s why.

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When you sit down to create content, do you immediately think about your organization’s blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers?

There’s nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business.

An infographic from HubSpot discusses the rise of decentralized content marketing: a movement away from website-centered marketing (the hub-and-spoke model) and producing content for the platforms where your audience already spends time.

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