We live in an age of information overload.
We check our email as soon as we wake up. We listen to podcasts while we commute. We check Facebook on our lunch breaks and listen to music while we work. We watch TV during dinner and read articles or scroll through Instagram while we lie in bed trying to fall asleep.
All that doesn’t even include the pop-up ads, commercials, billboards and branded social media posts we’re exposed to.
People receive five times more information today than they did in 1986, and to keep up with the constant barrage of content (whether it’s self-inflicted or otherwise) we have to process information faster.