Infographic: Why your brain craves infographics

With all the information that bombards us each day, infographics are an effective way to cut through the commotion. Here are some supporting statistics.

We live in an age of information overload.

We check our email as soon as we wake up. We listen to podcasts while we commute. We check Facebook on our lunch breaks and listen to music while we work. We watch TV during dinner and read articles or scroll through Instagram while we lie in bed trying to fall asleep.

All that doesn’t even include the pop-up ads, commercials, billboards and branded social media posts we’re exposed to.

People receive five times more information today than they did in 1986, and to keep up with the constant barrage of content (whether it’s self-inflicted or otherwise) we have to process information faster.

That’s why our brains crave infographics, an infographic from NeoMam Studios says. (I know, I know: How meta.) The visual format helps us understand information faster and more efficiently.

Here are some statistics that illustrate why infographics are appealing:

  • People remember 80 percent of what they see, as opposed to 10 percent of what they hear and 20 percent of what they read.
  • Color visuals increase people’s willingness to read by 80 percent.
  • It takes only one-tenth of a second to understand a visual.
  • In a study, 67 percent of people were persuaded by a presentation that included visuals. Only 50 percent were persuaded by a purely verbal presentation.
  • Another study found that when people read a medicine label with text and pictures, their rate of understanding was a whopping 95 percent. Those who read a text-only label had a rate of 70 percent.

There’s more in the infographic below:

(View a larger image.)

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