Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom

More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.

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BCBS Coverage site

Health care in the U.S. can be a confounding labyrinth.

Amid a flurry of shifting policies, rules and regulations—and a cacophony of conflicting health advice—where’s a confused consumer to turn? Enter Coverage, a nonprofit news site launched in October 2019 by Blue Cross Blue Shield of Massachusetts with help from Ragan Consulting Group.

With timely articles on topics such as coronavirus prevention and genetic testing as well as emotion-packed storytelling on aging or battling cancer—the site offers a wealth of well-rounded wellness content.

“The goal of our site is to clarify complex issues in health care, with empathy for the perspectives of health care consumers,” saysJay McQuaide, chief communications and corporate citizenship officer for Blue Cross..

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