There’s no denying that email remains a critical channel for internal communicators, particularly during the current coronavirus crisis.
Ninety-six percent of organizations used email to transmit key messages, according to a new report from Andrews Partnership.
“All the reasons people use email normally become more powerful in the moment when you really need to reach groups of employees,” says Michael DesRochers, CEO of PoliteMail. “You have a tool that targets those groups.” You can send text, images or video to a group of people and measure if they actually got that message, he adds.
In March, based on millions of emails drawn from PoliteMail intelligence, there was, on average:
Contributing to the increase in volume is the fact that many companies are sending daily updates to employees.
“Employees are clamoring for information,” DesRochers says. “They need a voice of reason and direction coming from internal leadership. They need somewhere to turn, and companies recognize that and are trying to provide as much leadership information, HR and health information as they can.”