Is it time to get more aggressive with your content marketing?

If search results are disappointing, feedback is meager (or nonexistent) and sales are lagging, it’s time for a tune-up—or maybe an overhaul. Here’s what to look for and how to fix it.

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Content marketing is essential in business today.

Now that both audiences and commerce are online, it’s crucial that you produce engaging, high-quality digital content to attract those audiences to your site.

That content should include diverse content types—consistent blogging, social media marketing, guest-contributed content, video—but simply creating this content and putting it online aren’t enough. You must tie metrics to content goals and use those data to find out what’s working and what’s not.

Here are seven key signs to help you determine whether your efforts require a more aggressive approach:

1. The analytics aren’t adding up.

One obvious gauge to determine whether your content is attracting attention is page views. Most content management systems offer built-in analytics, but it’s good practice to track your content’s performance and offer your own analysis to get a full picture and draw your own conclusions.

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