Bucketing your internal comms KPIs for maximum impact

We chatted with three internal comms experts about how to make measurement sexy for each audience.

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During Ragan’s Employee Communications and Culture Conference this past April, I moderated a conversation about how to measure your internal comms initiatives in an effective, enticing manner. Joining me on the stage was Sean Langston, Jr. head of internal communications at social media platform Reddit, Gemma Saint, director of customer success and growth for North America at measurement platform Swoop Analytics, and Jason Erkes, CCO at cannabis company Cresco Labs.

As Ragan continues its mission to provide communicators with the tools they need to move from being order takers to strategic advisors to their business growth, part of the charge involves balancing the nitty gritty of building a measurement strategy with ensuring you present outcomes at a high level that’s right for each audience.

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