Marketers, get ready for Generation Z

Finally—some young upstarts for Generation Y to sneer at. The question, though, is what (and how) this new batch of consumers will buy. Is there a way to market through Snapchat?

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Remember the good old days when the fax machine was the lifeline of businesses, people had to go to the library to find information, and the news came on after dinner?

Generation Z has no such memories.

This is the first generation of true digital natives. Born in the mid-1990s to 2010, Generation Z has had technology as part of their lives from day one, and they put virtually all their trust in it.

For this generation, Google is the holy grail of information, and they expect to find what they’re looking for instantly. They’re constantly tuned in, watching TV, tweeting, and Googling information at the same time.

Coming of age during the recession, this generation is growing up appreciating the value of saving. As this generation comes of age and its spending power matures, it is essential for brands to know how to reach this diverse, technologically savvy demographic.

1. Make your information easy to find.

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