Marketing lessons from 4 iconic campaigns and visionaries

To inspire, involve and uplift your audience, take a page from the playbooks of P.T. Barnum, De Beers and Red Bull.

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That wasn’t always the case. You can thank (or blame) marketers for that tradition.

If you want to learn from some of the most audacious marketing visionaries and endeavors of all time, here are four classic examples that will spark your creativity:

1. P.T. Barnum: Deliver exceptional, distinctive value.

For those of you who haven’t seen “The Greatest Showman” yet, P.T. Barnum was a poor tailor’s son who realized the value of delighting an audience. When his show was called a fake and a fraud, he replied by saying the crowd’s smiles were real.

Barnum promoted sensational, one-of-a-kind acts. As he says in the movie, “No one ever made a difference by being like everyone else.”

The marketing tactics Barnum used are still prominent today: billboards, draping buildings with huge promotional banners and plastering ads onto public transportation vehicles.

What about the delivery? Copyblogger explains:

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