Most of the highest-rated CEOs on Glassdoor use social media
See what Edelman’s analysis of CEOs and social media use means, and why and how your executives may want to follow suit.
America’s incoming chief executive won the election by, in part, using social media to communicate directly to the American people.
Donald Trump’s short-form, real-time social media updates created the appearance of authenticity and genuine communication, while making Hillary Clinton’s more-nuanced communications seem less transparent.
Other top executives should note that approach for directly engaging stakeholders.
Today, less than half of the general population trusts CEOs, a trust gap that chief executives must work to overcome through more open and authentic communications. A key audience for those communications are employees. Not only does 81 percent of the population view employee communications as a way to increase CEO trust, but employees are also viewed as a company’s most trusted spokespeople.
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