Naming your intranet: How quirky is too quirky?

On this month’s IBF Live broadcast, the hosts wondered whether it’s worthwhile for intranets and their various sections to have catchy titles.

A rose by any other name might smell as sweet, but what about a blog?

That was one of many intranet-related questions the hosts and guests of this month’s IBF Live broadcast from the Intranet Benchmarking Forum considered in Tuesday’s 90-minute program, which included intranet tours from architectural firm Woods Bagot, the provincial government of British Columbia and Fathom Online Marketing.

The topic of naming arose when listeners began asking about the Woods Bagot intranet’s “Brain Scan” section, a discussion board for employees. They were wondering what it was. The name of the intranet itself is “Public Edge.”

IBF CEO and founder Paul Miller observed many of the features of Woods Bagot’s intranet have “catchy, slightly funky names.” Felicity McNish, global knowledge manager for Woods Bagot, said that’s intentional.

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