NFL’s #MyCauseMyCleats promotes health and wellness issues

Some 500 pro football players helped raise awareness—and money—for their favorite charities. Check out how those athletes have stepped up to help educate fans.

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There’s been some fancy footwork—and footwear—in the National Football League.

Week 13 might be in the books, but the painted cleats worn by more than 500 NFL players are still alive and kicking. reported players chose to highlight issues such as child abuse, autism, bullying, heart disease and mental health.

“The cleats can only be worn during Week 13 of the season. Their vibrant patterns are a huge departure from the usual guidelines for game time cleats. Typically, all of the players on a team must wear shoes with the same dominant colors. Things like brand names and logos generally aren’t allowed, and when players break the rules, they get fined $6076 for the first infraction and $12,154 for subsequent ones.

The league and players worked on the campaign for 18 months, and several of the players’ stories were featured on The Players’ Tribune website.

Dallas Cowboys running back Zeke Elliot had a unique design. He promoted the Texas Society for the Prevention of Cruelty to Animals. Elliot’s footwear features a photo of him and his dog.

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