Speechwriting Obama’s former speechwriter: Don’t look for the ‘snappy soundbite’ Jon Favreau shares the three tips that helped him craft memorable speeches for the president. By Kristin Long@KristinMLongMarch 12, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.