Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.
Consider the problems weak, vague and muddled writing can create.
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
Make sure your new image matches your business strategy, and prioritize employee feedback every step of the way.
Following its long history of dog-friendly service, the brewer is bringing its love of man’s best friend to the internet for a summer contest and giveaway.
How one huge company leads with empathy and focuses on rapid pivots and measuring results in its efforts to stay competitive.
New data reveals COVID-19 no longer tops the list of return-to-work concerns. Find out what’s worrying workers most right now—and how you can keep employees engaged amid ongoing turmoil.
The data hasn’t been very conclusive on whether wellness programs really improve health and save money on absenteeism—but employees value well-being offerings.
Focusing on core elements of human interaction, and not on business processes, can help improve those same processes.
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Explore Georgia’s director of tourism shares insights to turn fans and followers into brand advocates.
The company is offering ‘Get Axeinated’ toolkits, running an ‘Axeniation Station’ and partnering with Snapchat for virtual promotion to drive vaccination among young men.
Find out if your business embodies the attributes you aspire to — and learn how to create an authentic environment your employees will love.
A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand.
No, it’s not about having to put on pants. Here are some tips to show your team empathy and flexibility in the months ahead.
