Listen to competitors as well as the chatter. Develop your keywords—to track and respond to mentions—with internal help. Here’s how the analytics firm gets results from its reconnaissance.
Though Facebook and Instagram feature emotional images, Twitter is the main channel for sharing updates and broadcasting corporate social responsibility efforts.
Prove that you’re achieving communications excellence, and it could be yours. Enter Ragan & PR Daily’s 2018 ACE Awards. Don’t miss the early-bird deadline on Oct. 26 to save $25 per submission.
Money and health benefits are nice, but here’s how to satisfy your workers’ more profound needs.
Promote your initiative, devise content that will resonate with your target audience, and make your episodes easy to consume.
Online platforms offer a unique opportunity for organizations to talk directly to their audience, but poor interactions can undermine your reputation. Beware these costly errors.
There’s no need for hypnosis or subliminal messaging here, but applying a few tenets of how the human mind works will help you convey your overriding themes—and make them stick.
Marketers are supporting Breast Cancer Awareness Month through a bevy of campaigns aimed at increasing awareness and gathering donations for disease prevention and treatment.
Share your live, animated, 360 or explainer video. Enter PR Daily’s 2018 Video & Visual Awards. The final deadline is Oct. 24.
Start by layering punchy text over a striking image. Feature a call to action, and include an interactive element.
You crave bright ideas and candid feedback, but are you creating an environment that’s fertile ground for honesty? Here’s how to extract raw thoughts and suggestions.
If you’re looking for instructive audio content, try ‘Know Your Audience,’ ‘Perpetual Traffic’ and ‘The Growth Show.’
The holiday season is approaching, and communicators looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
Tell us how you produced a magazine, blog, article or podcast that got employees excited. Enter Ragan’s 2018 Employee Communications Awards. The extended deadline is Oct. 19.
Landing your message with consumers is crucial; accurately gauging its efficacy is quite another matter. This research helps, offering data about who is doing what—and where.
