Photography’s power in the time of ‘social distancing’

A great photo can help to create the feeling of community that is missing when people can’t gather together in-person.

Why is photography important in this time of isolation?

Why not just write copy or do video conferencing when communicating with your staff?

Photographs create cultural memories. In the midst of the daily rush, we sometimes come across an image that truly resonates. For days, months or even a lifetime, this image might serve as a reminder of a moment in time or a specific feeling—a bookmark within our memories. A compelling photograph can solicit a call to action, substantiate information, and even elicit a deep-rooted feeling of empathy.

Photography inspires community.

Photography creates community through recognition and celebration of familiar people or places, from a new and creative point of view. Sharing your personal perspective with your community emphasizes the individual, as well as the group. This precious balance between the self and the whole creates a feeling of togetherness that inspires empathy, especially in uncertain times.

How and why should you show community through photographs when your team is dispersed both geographically and across various platforms?

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