Podcast interviews tips for newbies—and everyone else

Even those who have gone ‘on mic’ for radio segments and other audio formats can benefit from these hints on smart preparation and staying easy-breezy while delivering key messages.

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It’s time to get comfortable with podcast interviews.

Business professionals might participate in speaking opportunities ranging from staff meetings to industry events, but going “on mic” for this increasingly popular channel might be new to some.

Experts say 42 million Americans listen to podcasts weekly, with 85 percent listening to all or most of the podcast. The predominant age group for podcast listeners is 25 to 54.

For a business leader, that’s a fabulous opportunity to display your industry expertise, promote the benefits of your company’s products or services, and discuss the challenging problems your listeners are facing and how you can solve them.

If you’ve been invited to be a podcast guest for the first time, you may be wondering what to expect and how to prepare.

Robert Ferguson, a strategic marketing professional, hosts the KEY 5 speaker podcast, in which professional speakers share information and ideas with other speakers.

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