A text message can get to an employee’s phone in an instant, but the process of developing a plan to send such messages internally can be a slow and lumbering one.
At least, that would seem to be the case as shown in the results of a recent Ragan.com LinkedIn poll. Among 165 respondents, nearly half said they either simply haven’t started thinking about a mobile strategy (31 percent), don’t feel mobile applies to them (12 percent) or are dealing with an IT department that is “firmly opposed to mobile access” (5 percent).
A little more than one-fourth of the respondents (28 percent) said their companies are in the process of developing a mobile strategy. Only 24 percent said they have a strategy up and running.
So what’s the holdup? If it isn’t IT opposition, what’s keeping communicators from getting started on mobile?