When ongoing global conflicts continue leaving communicators flabbergasted on how to respond to affected stakeholders with authenticity, empathy and action, communicators can look at how purpose-driven messages perform for an honest look at what’s engaging audiences and what’s not.
During Ragan’s Strategic Communications Conference last year at Microsoft HQ in Seattle, Amber Walcker, internal communications manager, operations at FirstMode, explained how comms can measure emotional intelligence and purpose to boost engagement.
Here’s what we learned.
Walcker explained how measuring the impact of purpose comms requires looking at people, process, and technology. “Your technology can include channel mechanisms,” she explained, “or things you have in your organization that you’re already using. Those three things are your opportunity to assess the maturity of each of them.”
She warned against starting off by measuring too much too soon.