New technologies and an even more secretive Google make for plenty of talking points; there hasn’t been this much speculation over the future of SEO for quite some time.
Finally, the discussion has moved beyond long-tail keywords and mobile-friendliness.
Here are 10 killer SEO tips for 2017:
1. Target engagement factors.
The biggest change we’ve seen from Google in recent years is a greater emphasis on user experience. Mobile is the main point of focus for Google, but the search giant also wants to know whether the pages it ranks actually provide the information users are looking for.
The only way Google can really confirm this is with engagement factors. These include bounce rate, conversion rate, number of pages visited and time spent on site. This is where optimizing your site for user experience has a direct impact on your search ranking.
2. Cut your load times.
When mobile optimization and engagement factors are core parts of Google’s algorithm, you know loading times are important. In 2017, the majority of users expect your pages to load in two seconds or less—and this goes for mobile users, too.