Solving the measurement puzzle to drive engagement

There’s a lot of information to be mined from raw comms data.

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When you’re a communicator, the amount of data you’ve got at your disposal to inform your messaging can seem overwhelming at times. But what if there were smarter ways to parse through that raw information to make your comms efforts sing?

Earlier this year at Ragan’s Internal Communications Conference at the Microsoft HQ just outside Seattle, I moderated a panel featuring First Mode internal communications manager Amber Walcker, Gemma Saint, director of customer success and growth for North America at Swoop Analytics, and Shannon Iwaniuk, director of global internal communications at Alcon that discussed the comms measurement equation.

The conversation included advice on finding the right tools to put in place when measuring employee engagement, how to properly interpret large swaths of data, and even tracking collaboration on a team.

Most communicators understand that data without action is just a bunch of numbers or words. For Walcker, a major success factor is being able to create actionable insights collected from employee data and bring them to leadership to prioritize them.

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