Ragan names the finalists for the 2014 Content Marketing Awards

You showed us your best writing and content creation skills. Now see who made the list of finalists in the 2014 Content Marketing Awards, presented by PressPage.

Content marketing redefines how companies find, write, and distribute news and information to build relationships with customers, employees, journalists and online influencers.

PR Daily and PressPage, the No.1 online newsroom service in the world, asked you to reveal how you use content marketing and brand journalism to communicate with all your audiences.

Categories such as best blog, content series, mobile website or app, and video ensured ample opportunities to showcase your accomplishments. Our judges were awed by your ingenuity and inspiration. You showed examples of content marketing done right.

Next, the judges will examine the finalists one more time, and we will announce the category winners in a Special Edition of Ragan.com in late October.

To everyone who entered this year’s Content Marketing, we thank you for sharing your remarkable work with us. We assure you it was not easy to narrow the field.

To the finalists, congratulations and good luck in the next round!

Best Article

  • AT&T Employee Communications, Military Appreciation
  • SpareFoot, Living in a Storage Unit
  • Asheville Convention & Visitors Bureau, THE SCIENCE BEHIND FALL COLOR: Destination immersion through digital storytelling
  • Lehigh Valley Health Network
  • Porter Novelli LATAM for Microsoft Latin America, Windows XP Farewell Letter

Best Blog

  • Gregory FCA for SHI, The SHI Blog
  • Arcadia University, Because Arcadia
  • Anthropologie, Anthropologie Blog
  • TopLine Comms for WorldPay, SmallBusinessHeroes.co.uk
  • Salesforce ExactTarget Marketing Cloud, The ExactTarget Marketing Cloud Blog
  • ViSalus, Vi Blog
  • Finn Partners for Blue Cross Blue Shield of Michigan, Blogging Toward a Healthier Michigan

Best Content Series

  • Vancouver Community College, Live Well for Less
  • iCIMS, Hire Expectations Institute
  • Esurance for ALCHEMYcreative, Esurance Presents: Why I Ride
  • Guitar Center, Guitar Center Sessions on DIRECTV

Best Electronic Publication/E-newsletter

  • VSP Vision Care, EnVision E-newsletter
  • The Henry Ford, 2013 Enthusiast Channels
  • SHIFT Communications, SHIFT Happens
  • Avnet Electronics Marketing, AXIOM
  • Land O’Lakes, Inc., Intranet relaunch: The Source
  • Taco Bell Corp., Taco Bell Company Newsletters

Best Infographics

  • GovLoop, GovLoop infographics
  • SpareFoot, Portland vs. Austin infographic
  • Internet Marketing Inc. for Aria Resort & Casino, Las Vegas Million Dollar Weekend Checklist
  • PPLCONNECT, SXSW ‘Coming Out’ Celebration
  • Mulberry Marketing Communications for Cintas Corporation, Hot Topic: Fire Extinguisher Training
  • StrategicAmpersand for TekSavvy, How Much TekSavvy Do you Need?
  • IHG, Candlewood Suites® Lending Locker Consumer Launch

Best Mobile Website or App

  • Stein IAS for Trelleborg Marine Systems, The Interactive LNG Track Record Tool
  • Esurance, Video Appraisal – The First of its Kind in the Insurance Industry
  • CNA, The New CNA.com

Best Print Publication

  • Northwestern Mutual, Creative Living Magazine
  • FTI Consulting for Dow Packaging and Specialty Plastics, IN: A Perspective on Global Packaging by Dow
  • Rodale Grow for Whole Foods Market, Whole Foods Market magazine
  • J.P. Morgan Asset Management, Journey magazine
  • Nobel Biocare, Nobel Biocare News
  • Ethos for Carlson Rezidor Hotel Group, Hotline Magazine

Best Use of Social Media

  • JLL, Social Seller Program
  • PPL Electric Utilities, Project Envolve
  • Mesa Fire and Medical Department, Dangers of Distracted Driving
  • Anthropologie, Anthropologie Instagram
  • ClickMedia for McDonald’s, McDonald’s Social Media campaign for launching in Vietnam
  • IHG, Holiday Inn Express Stay Smart Campaign
  • Springfield Clinic, Springfield Clinic Social Media

Best Video

  • AT&T with FleishmanHillard, Keeping Alaska Connected
  • Stein IAS for Trelleborg Marine Systems, Rubber Compound Composition and Fender Performance video
  • Stein IAS for Trelleborg Marine Systems, Meet the Experts
  • Perkins School for the Blind, I Run for Perkins
  • Kaiser Permanente, Every Body Walk!

Best Website

  • Mitek, www.MitekSystems.com
  • Prince William County, Virginia, Prince William County Online News Portal
  • Project Lead The Way, New Year, New Look: Release of New PLTW.org
  • Horn Group for The Alliance for Downtown New York, LaunchLM website
  • Taco Bell Corp., MyTacoBell.com
  • Lehigh Valley Health Network

Grand Prize: Best Content Marketing Strategy

  • Stein IAS for Trelleborg Marine Systems, Rubber Stamped! (Webinar)
  • Stein IAS for TalkTalk Business, Integrate Britain
  • Zocalo Group for Nestlé Coffee-mate, Stirring Up Love “Outside the Cup”
  • Anthropologie, Best Content Marketing Strategy
  • DDCworks for McKesson Health Solutions, The State of Value-Based Reimbursement and the Transition from Volume to Value in 2014
  • Lehigh Valley Health Network, Content Marketing Strategy


Ragan.com Daily Headlines

Sign up to receive the latest articles from Ragan.com directly in your inbox.