SVP and Head of Communications, Bayer U.S. & Head of Communications, Consumer Health, North America - Bayer
Beth Roden leads the divisional and corporate Communications teams at Bayer in supporting the U.S. organization’s efforts to accelerate growth through broader transformation efforts while continuing to build Bayer’s reputation in the U.S. She also leads communications for Consumer Health, North America. Beth previously held the position of Senior Vice President and Global Head of Communications for the Crop Science division of Bayer AG, a position she held beginning in 2015. During this time, Beth oversaw the development and implementation of Crop Science internal and external communications strategies for issues management and strategic business initiatives that supported the growth of the business and enhanced the company’s reputation in the time leading up to and through the Monsanto acquisition and integration. She led a team of communicators to educate, engage and activate stakeholders through storytelling to maintain Bayer’s freedom to bring new technologies and services to farmers around the world.