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Practical AI Strategies to Build, Scale and Measure
- Build & Supervise Agents
- Master GEO
- Content Creation
- Prove AI ROI
- Automate Workflows
- AI Listening
- Synthetic Audiences
- Reshape Roles & Skills
What scaled? What failed? What changed? What produced value? Those are the questions that matter now as AI moves past prompts and pilots, agents join the workforce and the stakes rise. Join us for this must-attend gathering of comms and marketing leaders to get answers from peers, practical ideas you can implement and a map for what’s ahead.
AI isn’t slowing down. You’re scaling content, helping employees adopt new tools, boosting visibility with GEO and showing where AI improves quality, cuts costs, protects reputation and creates value. Keeping pace takes a clear read on what’s working and where to focus.
Step out of the prompt box and into the California sunshine to network with peers and get that read alongside Advisors from Ragan’s Center for AI Strategy. You’ll benchmark your team, compare approaches and decide what to scale, fix or stop.
Register now to build what’s next before it gets built without you. Learn with leaders from Accenture, Bayer, Cisco, ServiceNow, Harvard, New York Life, Hershey Co., ADT, U.S. Space Force and more. You’ll leave with tools you can use immediately and a playbook to scale what works.
Reserve My Seat at AI Horizons
Includes conference sessions, networking, presentation materials and post-event resources.
Everything You Need to Elevate Your AI Game — All in One Event
THE BEST LEARNING EXPERIENCE
- Industry leading speakers vetted and ready to share
- Choose from 24+ workshops, sessions, firesides and more
- Get access to all the speaker presentations
- Dig into the post-event bonus content and extra resources for attendees only
- Hundreds of peers in attendance to brainstorm with
- Discover new tools and technology from our industry partners
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Harness AI for enhanced creativity and efficiency
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Optimize workflows with intelligence optimization
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Revolutionize content creation and distribution
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Inspire innovation and integrate ethical AI practices
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Zero in on data-driven insights for better decision-making
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Orchestrate seamless human-AI collaboration
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Navigate future trends and stay ahead of the curve
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Scale your impact with AI-powered solutions
FEATURED SPEAKERS
24 PRACTICAL “HOW TO” AND
“WHAT’S NEXT” SESSIONS”
YOU’LL LEARN HOW TO
- Protect Reputation
- Lead Through Crisis
- Build Brand at Scale
- Modernize Internal Comms
- Operationalize AI
- Create Agentic Workflows
- Upskill Teams
- Scale Strategy
- Prove ROI
AGENDA
Monday, February 1
WorkshopBuild Your AI Content Studio: Create Better Video, Visuals and Campaigns
Yes, AI can create a video clip in seconds. But the bigger opportunity is building the content studio your team never had the budget for: a repeatable, on-brand system that turns strategy into stories, visuals, video and campaign assets without sacrificing voice, quality or authenticity. What you’ll learn:
Content Strategy: Build a reusable creative brief from audience personas, campaign goals, message pillars and channels to guide everything your AI content studio produces.
Brand System: Turn voice, visual identity, approved assets, examples and no-go rules into reusable guidance that keeps AI-generated work consistent and recognizably yours.
The AI Tool Stack: Match ChatGPT Images 2.5, Gemini/Veo, Adobe Firefly, Canva AI and Runway to images, decks, storyboards, short video and repurposed content.
Channel Scaling: Turn one approved campaign idea into tailored assets for social, digital ads, email, intranet, presentations and exec comms without prompting every deliverable from scratch.
Studio Sprint: Create a video concept and reusable production workflow you can take back and use immediately.
WorkshopGEO: Showing Up in AI Answers That Shape Reputation and Revenue
GEO is evolving fast. As AI engines move from citations to comparisons and recommendations, what they get wrong or who they recommend instead can put your reputation and revenue at risk. Learn to manage the ecosystem shaping those answers and measure the impact on visibility, sentiment and business results. We’ll cover:
2027 Search Shift: See how ChatGPT, Gemini, Google AI Mode, Perplexity and Copilot are moving toward personalized, comparative and agentic recommendations.
Your Answer Audit: Test your company live across AI engines for accuracy, omissions, positioning and competitor wins based on real stakeholder questions.
AI Answer Ecosystem: Trace owned, earned, social and third-party sources shaping responses, from newsrooms and executive POV to media coverage, Wikipedia, Reddit and video.
Reputation and ROI: Track answer share, accuracy, sentiment, referrals and competitive visibility, then tie GEO gains to reputation and business KPIs.
GEO Strategy Sprint: Run priority brand questions live across engines, map the sources shaping answers and leave with a 90-day action plan.
WorkshopAI Crisis Lab: Train AI to Execute Your Crisis Playbook Faster (and Better)
Your crisis plan may be solid on paper, but can your team activate it fast enough when the story breaks? Learn how to pair AI-powered listening with your existing playbook, then use AI to triage threats, activate workflows, draft responses and move decisions through approval faster. You’ll learn to:
Set the Early Warning: Use AI-assisted listening to flag the few signals and narrative shifts that should activate your existing crisis plan.
Teach AI Your Playbook: Translate existing escalation triggers, audiences, approvals, message templates and trusted sources into instructions AI can follow during a rapid response.
Activate the Response: Use AI to triage incoming information, summarize developments, draft first-pass messages and route tasks to the right people.
Keep Humans in Command: Define where comms, legal and leadership must review, revise or approve AI-assisted outputs before anything moves forward.
Crisis Drill: Test the workflow against a live scenario, find gaps and leave with a tighter AI-assisted response process to refine.
Peer Mixer
Join other humans over drinks and conversation.
DAY 1 - Tuesday, February 2
Pre-Conference CohortAI AMA: Ask Anything About ChatGPT, Claude, Gemini or Copilot
New to one of the major AI platforms? Did your org switch platforms recently? Know you’re barely scratching the surface? Grab a coffee, bring your laptop and your questions. Advisors from Ragan’s Center for AI Strategy will help you navigate features, troubleshoot sticking points and identify the settings or workflows worth trying next.
Opening Remarks + 2027 AI Benchmark: What to Prioritize Next
How does your team’s AI adoption compare with your peers? Get a fast read on exclusive findings from Ragan’s Center for AI Strategy research, including where comms teams are gaining ground, where adoption is stalling and which trends deserve your attention next.
What’s in Your AI Stack: Networking Break with Cohorts
Take your coffee to join the circle (ChatGPT, Claude, Gemini, or Copilot) for the platform you use most. Then compare the rest of your stack, from favorite AI tools and plug-ins to underused features hiding inside everyday comms software. Ragan’s Center for AI Strategy advisors will facilitate an informal peer exchange on what’s working, what isn’t and the tools, shortcuts and use cases worth borrowing.
PanelThe AI Tool Bake-Off: What Actually Wins for Daily Comms Work
Your team needs to know which tools actually make daily comms work better and tasks faster. In this live bake-off, comms execs put different AI tools through the same brief, comparing outputs, revisions and human cleanup to see what earns a place in your stack. You’ll learn:
Match the Tool to the Job: Compare AI enterprise, generalist and specialty tools for research, executive drafts, speechwriting, media pitches, employee FAQs and more.
Run the Same Brief: Watch each tool tackle the same assignment live, then compare accuracy, tone, speed and usefulness.
Score the Human Cleanup: Check hallucinations, brand voice, citations, missed nuance, privacy and how much editing each output needs before it’s ready to use.
Build Your Daily AI Stack: Get a scorecard for comparing use-case fit, output quality, privacy/security, integrations, admin controls, pricing and human cleanup.
PanelDeepfakes, Impersonation and AI Misinformation: How to Detect and Respond
A fake CEO video, fabricated quote or AI-generated rumor can spread before your team confirms what’s real. See how comms, security and legal teams detect suspicious content, verify it quickly and decide when to correct, escalate or stay quiet before misinformation becomes the story. You’ll learn how to:
Prep the Deepfake Playbook: Establish trusted channels, executive verification steps, escalation roles and holding language before your CEO, brand or employees are impersonated.
Detect and Verify Quickly: Use monitoring, source checks and detection tools to flag suspicious content and confirm what’s real before responding.
Calibrate the Response: Know when to correct publicly, contact platforms or media, brief employees, escalate internally or avoid amplifying the fake.
Measure the Impact: Track spread, sentiment, stakeholder trust and business impact to show how the incident affected reputation, revenue, risk and recovery.
How I Did ItWe Put 3 New AI Comms Teammates in the Org Chart—Now What?
AI teammates are moving from experiment to org chart, but adding bots to the team creates new questions about roles, workflows and oversight. Get a practical look at what really changes when AI becomes a comms coworker and what to consider first. You’ll learn:
The New Org Chart: See how three AI teammates are assigned job descriptions and work, and where they fit alongside human communicators.
Jobs for Bots, Jobs for Humans: How to divide agent work from tasks requiring human judgment. Plus: Do your bots need EINs?
Managing the Human Shift: How to address FOBO (fear of becoming obsolete) while helping communicators oversee AI teammates and move into higher-value work.
Productivity + Accountability: How to track time saved, productivity and oversight, and determine who owns errors when an AI teammate gets it wrong.
FOBO is the Enemy: Military Lessons to Lead Teams Through AI Change
The hardest part of AI transformation isn’t the tech. It’s moving people through fear, uncertainty and resistance without losing trust. A Space Force strategist turns military change and behavioral science into a framework for moving teams from FOBO (fear of being obsolete) to LET’S GO. You’ll learn how to:
Diagnose the Resistance: Identify the fear, job anxiety, uncertainty and unmet human needs driving FOBO before writing another AI adoption message.
Map the Change Journey: Use Womack’s Hero’s Journey approach to map employee stages, messages and leader actions from disruption to participation.
Lead the Human, Not the Rollout: Equip leaders to model behaviors, build trust and keep human judgment central as work changes.
Measure the Movement: Track behavior change, adoption, confidence and recurring friction, then use feedback to adjust comms and leadership actions.
The AI Answer Audit LIVE: Find and Fix What LLMs Say About Your Brand
Your brand already has an AI reputation, whether you built it or not. See how to audit what AI engines report, pinpoint what’s shaping those answers and turn the findings into a practical GEO strategy. You’ll learn how to:
Audit LIVE: Test your brand across leading AI engines for visibility, accuracy, citations, sentiment and competitive positioning.
Follow the Citations: Identify which sources AI engines rely on and where Wikipedia, Reddit, media coverage or your content are helping or hurting.
Develop an Owned Strategy: Strengthen your own sites as source material, correct outdated facts and fill gaps that are causing problems.
Put Strategy Before Software: Turn findings into a 90-day GEO plan and KPI dashboard, then re-audit before investing in new tools.
Business Fluency for AI ROI: Turning Your Productivity into Proof
Your productivity dashboard looks strong until someone in finance asks what changed on the bottom line. Learn how to replace phantom efficiency metrics with true-cost calculations and outcome measures that earn CFO attention and protect your budget. You’ll learn:
Business-Impact Metrics: How to pair AI productivity gains with quality, accuracy, risk and outcome measures that show what actually changed for the business.
Calculate the True AI Gain: How to factor prompting, review, corrections and approvals into your efficiency math to show the net time and cost savings.
Connect Internal Comms to Business KPIs: Ways to link AI-assisted employee comms to faster adoption, better understanding, productivity gains and other measurable outcomes.
Defend the Dollars: How to tie reputation, response time and efficiency gains to financial outcomes, then package the evidence into a CFO-ready case for continued AI investment.
AI Solutions Spotlight
InteractiveScale AI Adoption with Peer Learning
Mandated AI training creates awareness, but true adoption grows when employees see useful workflows from peers they trust. In this fast paced session, peers turn into teachers and spread share their favorite AI wins and repeatable use cases—and demonstrate them live to your peers. You’ll learn how to:
Learn the Model: See how employee-led demos and peer recognition can make AI experimentation social, practical and easier to adopt.
Surface Your Best Move: Identify a prompt, workflow or time-saver worth sharing based on usefulness, repeatability and the work it improves.
Steal the Good Stuff: Capture other teams’ strongest ideas and turn them into a practical AI swipe file you can bring back to work.
PanelApps, Agents, Avatars & Experiences: 4 AI Moves for Comms Now
The next AI wave could turn communicators from tool users into system builders. Comms teams will create their own apps, direct agent coworkers, extend leaders through avatars and build immersive experiences once reserved for tech teams and big budgets. Our futurists unpack four opportunities to start exploring now. You’ll get:
Micro-App Revolution: Building briefing generators, ROI calculators, trackers, scenario tools and interactive apps with AI-assisted or no-code platforms without waiting on developers.
Agent Coworkers: Preparing for AI teammates that research, monitor, draft, coordinate and hand off tasks to agents or people, while deciding what humans should still own.
Avatars, Clones and Digital Humans: Exploring AI video, multilingual executive avatars and interactive digital twins for leadership comms, training, events and personalized updates.
AI-Powered Experiences: Creating immersive worlds, interactive experiences and personalized journeys that blend AI, spatial tech and real-time content for internal or external audiences.
PanelAI for Executive Comms: Better Speeches, Briefings and Leader Messages
AI can speed up executive comms, but it can also flatten voice and miss nuance and context. Hear how leaders are using AI to research faster, preserve executive voice and produce better briefings, speeches and CEO messages with human judgment built in. You'll learn how to:
Protect Executive Voice: Turn past speeches, emails, interviews and approved language into reusable guidance that sounds like your leader, not AI.
Create an AI Chief of Staff: Use AI or agents to research issues, summarize and assemble exec-ready briefing books without losing context.
Scale Core Deliverables: Turn one approved source packet into talking points, townhalls, speeches, CEO notes, Q&As and internal or external messages.
Test with Synthetic Audiences: Use synthetic audiences to test framing, likely questions and stakeholder reactions, then validate what deserves a human check.
C-Sweet Proof: How Hershey Uses AI to Measure Reputation and Prove ROI
Struggling to prove the business value of reputation? Hershey built AI agents linking reputation data to business metrics, then tested them around a new Milton Hershey movie. See how human and LLM perceptions changed, then borrow Hershey’s agent, dashboard and GEO lessons. We’ll cover:
Build the Proof Engine: How Hershey’s AI agents turn media, sentiment, share of voice and reputation data into dashboards tied to business KPIs and ROI.
Compare Humans vs. LLMs: How to compare human sentiment with AI perception of your brand, then trace which owned, earned and shared content shapes each.
Measure Before and After: How Hershey tracked changes in reputation, media narrative, human sentiment and AI perception around the new Milton Hershey movie.
Steal the Script: How to adapt Hershey’s agent setup, dashboards and GEO lessons for your next launch, campaign or cultural moment.
Create Better AI Video and Visuals: Quick Hacks from Concept to Final Cut
Anyone can generate an AI image or clip; getting it on-brand and production-ready is the real challenge. See how comms can turn a brief into social-ready visuals and video, then refine and repurpose them without endless rerolls, tool-hopping or expensive production. You’ll learn:
Know Your Tool Stack: How to match ChatGPT Images, Adobe Firefly, Canva AI, Runway and Veo to the visual or video job at hand.
Start with the Brief: Tips to turn campaign goals, audience, message and brand guidance into prompts that produce usable first-round creative.
Create and Refine Faster: How to generate images, graphics and short-form video, then improve composition, continuity, captions and brand consistency before publishing.
Repurpose the Asset: Ways to adapt one approved concept into social, presentation, web and internal-comms formats without rebuilding every version from scratch.
Human Connection Break
The New Comms Skills Stack: Where AI Fluency Meets Human Judgment
Tomorrow’s comms teams need more than AI fluency. They need people who can build with AI, understand the business, exercise human judgment and counsel leaders. See how to redefine the skills stack and comms career ladder from entry level through director, then develop those capabilities through L&D. You’ll learn:
Define the New Skills Mix: How to pair AI fluency and tech builder skills with writing as strategic thinking, judgment, empathy, strategic counsel and leadership.
Redesign the Career Ladder: How entry-level, manager and director roles evolve as AI absorbs routine work and builder responsibilities grow.
Train for Business Fluency: How to connect AI-enabled comms work to audience outcomes, reputation, revenue, risk and enterprise priorities.
Create the L&D Roadmap: How to turn skill gaps into role-based learning paths, practice labs, manager coaching and enterprise upskilling with HR/L&D.
AI and Authenticity: How to Hone Your Critical Writing and Thinking Skills
AI makes polished copy easy, but polished isn’t the same as thoughtful, strategic or better. Plus, studies have shown that leaning too heavily on AI can weaken critical thinking, with effects that can persist even when AI is taken away. Learn how to keep critical thinking, verification and active reasoning in the workflow as AI takes on more of your work. You’ll learn how to:
Spot the Tells: Identify generic openings, false balance, repetitive structures, empty transitions and other signs that AI is doing too much of the thinking.
Empower the Prompts: Why prompting for explanations or step-by-step logic rather than final copy will keep you engaged with the “why,” not just the “what.
Counter Knowledge Drift: How verification against trusted sources protects accuracy while reinforcing subject-matter expertise (SME) instead of outsourcing it.
Coach the Rewrite: Use questions, first-draft rules and editing prompts that force writers to clarify the point, strengthen evidence and restore authentic voice.
Keynote FiresideWhen AI Acts for or Attacks Your Brand: How to Build Trust and Reduce Risk
AI agents can act, decide and communicate for your brand, while adversarial AI can turn those same capabilities against it. Former White House Deputy National Cyber Director Camille Gloster joins a CCO to show how comms can help guide leadership decisions around AI authority, trust, risk and accountability. You’ll hear:
AI Threat Briefing: Get an insider’s take on top threats, from adversarial agents and deepfakes to data exposure and more.
ACE for Comms: Set guardrails, escalation triggers and decision rights for AI touching execs, employees, customers and others using Gloster’s Authority-Centered Enforcement framework.
C-Suite Use Case: See how a CCO helps shape AI decision rights and accountability across comms, IT, legal and security.
TAKEAWAYS: Get Gloster’s comms-specific ACE handout, plus copies of her book, “The Insider You Built: How Orgs Stay in Control of Autonomous Agents.”
Closing Remarks + Winning Workflow Reveal
See the winning workflow from today’s peer-learning challenge demonstrated live. Then close out Day One with Ragan’s top takeaways and a look ahead to tomorrow.
DAY 2 - Wednesday, February 3
Opening Remarks + AI or Not? Morning Challenge
Join Ragan’s editorial team as they share the top takeaways of the first day of learning, and then leap into a fun contest: AI or Not? These crowd-sourced examples will keep you guessing.
Keynote FiresideBeyond AI Efficiency: How Comms Can Drive ROI (Return on Intelligence)
Saving time isn’t the same as creating value. Brian Solis joins a CCO to show how comms can help move AI beyond automation into learning, innovation and better decisions, while reducing the resistance that keeps AI investment from delivering full “Return on Intelligence.” You’ll hear:
Beyond Time Saved: See why productivity and automation are only the starting point for your team, and how AI can create new comms capacity, capabilities and value.
Increase Learning Velocity: Explore how comms can surface feedback, share successful experiments and help teams learn and adapt faster as AI changes work.
Reduce the Resistance: Use segmentation, leadership modeling, peer proof and L&D to remove the human friction dragging down AI adoption and value for your team and org.
TAKEAWAYS: Get Solis’ ROI framework handout, plus copies of his book, “Infinite: How Visionary Leaders Transform Today’s Businesses into AI-Forward Companies” while supplies last.
How I Did ItFrom Messenger to Operator: Cisco’s 3 Fixes for Scaling AI Adoption Globally
Scaling AI adoption globally takes more than just providing access. Regions, roles and cultures demand different tactics, while disconnected pilots, tools and training create friction. See how comms centralized AI activation, changed workflows and measured adoption, with lessons any team can use. We’ll cover:
Fix #1, Cut the AI Noise: See how Cisco created an AI Activation team to align operations, comms, HR and L&D.
Fix #2, Change the Workflow: Hear how Cisco moved from AI chat to delegation with workflow-specific learning and a new super agent.
Fix #3, Prove Adoption: Learn what Cisco measures to separate activity from adoption and show whether employees are integrating AI into daily work.
Global Playbook: See how Cisco balances global consistency with local relevance, adapting AI activation for different regions, roles and workforce needs.
When AI Meets Resistance: An Issues Management Playbook for Backlash
AI transformation is raising new concerns about jobs, privacy, data use, infrastructure and environmental impact. Using data centers and other flashpoints as examples, we’ll explore how communicators can spot resistance early, counsel leaders and protect trust before concerns escalate. We'll cover how to:
Listen Before You Message: Use social listening, employee feedback, community input and stakeholder research to identify emerging concerns, misinformation and trust gaps.
Bring the Outside In: Turn stakeholder intelligence into counsel leaders can act on, helping teams understand where comms can solve the problem and where strategy, policy or operations need to respond instead.
Respond with Proof: Build credible messages around jobs, resources, privacy, investment and other AI concerns using data, third-party validation, transparency and clear commitments.
Close the Listening Loop: Show stakeholders how their feedback was heard, what changed as a result and what the org is doing next to earn and maintain trust
PanelWhen IT, Legal, HR, Marketing and Comms Build AI Governance Together
Four departments, four AI rulebooks and none of them survives contact with an employee pasting confidential data into ChatGPT or another AI platform. Hear how comms, IT, legal, marketing and HR teams can stop working in parallel and turn conflicting policies and controls into guardrails employees can actually follow. You'll learn:
Where Rules Meet Reality: Why governance gaps hide inside your Meltwater feed, your Copilot drafts and your employee-facing chatbots.
Building the Coalition: How legal’s data rules and IT’s security controls get written directly into comm’s editorial review, instead of living in a separate binder.
Establishing Decision Rights: Who signs off when HR’s usage policy, IT’s access policy and comm’s brand voice all claim the same AI output.
The Real Test: How to tell whether cross-functional review is catching problems or whether each department assumes another one has already checked it.
TAKEAWAYS: Leave with the Center for AI Strategy's AI Governance Template.
Panel2027 AI Content Strategy Reset: Scale Winners; Cut the Waste
One month into 2027, the question isn’t whether AI can make more content. It’s whether your content plan is getting smarter. Hear brand and tech leaders share what’s working, what they’re cutting and how they’re using audience input, AI and performance data to shape better content decisions. You’ll learn how to:
Audit What’s Earning Attention: Use analytics, search, social listening and audience questions to spot stale, duplicate, missing and high-performing content.
Strengthen Priorities: Turn audience needs and business goals into three to five content pillars, clear channel jobs and a more focused content mix.
Scale the Winners with AI: Repurpose proven ideas across channels and formats while preserving voice, context and quality instead of duplicating filler.
Deliver the Dashboard: Track engagement, search and GEO visibility, conversions and business outcomes to see what to improve and what to stop.
Hands On Platform LabAI Platform Pit Stop: Tune Up ChatGPT or Claude
Your AI platform may work, but is it tailored to how you actually work? Bring your laptop and choose ChatGPT or Claude for a rapid systems check, one practical tune-up and a test on a real comms task. You’ll:
Check Your Setup: Inspect the instructions, context, files or project settings affecting the quality of your everyday comms results.
Make the Tune-Up: Improve one setting, reusable instruction or source setup that can save time and produce stronger work.
Take a Test Drive: Run the improved setup against a real comms task and see what changed before you leave.
Hands On Platform LabAI Platform Pit Stop: Tune Up Gemini or Copilot
Already using Gemini or Copilot? Bring your laptop for a rapid tune-up focused on getting more from the tools and information you already use for comms. Pick your platform, make one practical improvement and test it before time is called. You’ll:
Run a Systems Check: Identify where weak context, source material or platform setup may be holding back your comms results.
Upgrade One Comms Move: Improve how you supply instructions, files or trusted information for a recurring comms task.
Put It on the Road: Test the change on planning, summarizing, drafting or refining real work and capture the move for later.
Pit Crew Debrief: 4 Platform Power-Ups to Steal Before You Leave
Rejoin the full group as our advisors share one high-value move for ChatGPT, Claude, Gemini and Copilot, plus final takeaways from AI Horizons.
SPEAKERS
INTERESTED IN SPEAKING?
Please reach out to Director of Event Programming
Alyssa Smith.
PRICING
Join us for the AI Horizons Conference:
All registrations include conference sessions, speaker presentation decks, networking and notes taken by the Ragan editorial team.
| PRIORITY Until October 9 |
ADVANCED Until November 13 |
EARLY BIRD Until December 4 |
VIP Until January 8. 2027 |
REGULAR RATE | |
|---|---|---|---|---|---|
| Conference All-Access Pass(includes pre-conference workshops, conference sessions, conference recording, presentation slides, networking) | |||||
| Standard | $3,495 | $3,595 | $3,695 | $3,795 | $3,895 |
| Nonprofit/Gov/Edu | $3,395 | $3,495 | $3,595 | $3,695 | $3,795 |
| Ragan Insider | $3,345 | $3,445 | $3,545 | $3,645 | $3,745 |
| Conference Registration - Individual | |||||
| Standard | $3,095 | $3,195 | $3,295 | $3,395 | $3,495 |
| Nonprofit/Gov/Edu | $2,995 | $3,095 | $3,195 | $3,295 | $3,395 |
| Ragan Insider | $2,945 | $3,045 | $3,145 | $3,245 | $3,345 |
| Conference Recording On Demand(sent 10-14 days after event ends) | |||||
| Includes pre-conference workshops and conference sessions | $1999 | $1999 | $1999 | $1999 | $1999 |
Bring your team! Discounted group pricing for 3 or more is available. Contact customer service for more information.
Need Help Getting Approval to Attend? Download Your AI Horizons Justification Letter
Need your manager's approval before registering? We've made it easy.
Download our customizable conference justification letter to explain the value of attending AI Horizons and the return on investment for your organization. The letter outlines how attending will help you strengthen AI strategy, improve communications workflows, evaluate emerging AI tools, build responsible AI governance and bring practical insights back to your team.
Simply personalize the template with your information and share it with your manager to support your request for professional development funding.
Group Discounts
Would you and your team like to attend? Group pricing for 3 or more is available when going through the registration process! Contact Customer Service for more information.
CENTER FOR AI STRATEGY MEMBER DISCOUNTS
Membership includes 25% off AI Horizons Conference passes. Contact Shallon Blackburn for more information on becoming a member.
RAGAN COUNCIL MEMBER DISCOUNTS
Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
RAGAN INSIDER DISCOUNTS
Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!
EXTEND YOUR STAY IN MIAMI AND EXPLORE ALL THAT THIS VIBRANT CITY HAS TO OFFER:
There are so many exciting things to do in Greater Miami and Miami Beach! The area boasts an array of outdoor adventures including Biscayne National Park (part of the Florida reef), Everglades National Park, Big Cypress National Preserve, and the Fairchild Tropical Garden. Experience the arts and culture scene with the many museums including the Perez Art Museum Miami and the Phillip and Patricia Frost Museum of Science just to name a few. From beaches and forests to a vibrant urban scene, you’ll want to extend your conference stay in the city and enjoy all that Miami has to offer.
WHO SHOULD ATTEND
AI Horizons is designed for communications, marketing and public relations professionals who want to use artificial intelligence to improve productivity, modernize workflows, strengthen brand reputation and lead AI transformation across their organizations. Whether you're responsible for AI strategy, content, communications, marketing or reputation, you'll leave with practical frameworks you can implement immediately.
You should attend if you spend at least a quarter of your time in any of these areas:
- AI Strategy & Governance
- Brand Management
- Brand Storytelling
- Business Leadership
- Content Strategy & Creation
- Corporate Affairs
- Corporate Communications
- Crisis Communications
- Digital Communications
- Employee Engagement & Culture
- Executive Communications
- Internal Communications
- Issues Management
- Legal & Compliance
- Marketing
- Media Relations
- Public Affairs
- Public Relations
- Reputation Management
- Social Media
- Storytelling
- Writing & Content
The conference is especially valuable for directors, managers, vice presidents, chief communications officers, chief marketing officers, communications managers, public relations leaders, internal communications leaders and cross-functional teams responsible for AI adoption and business transformation.
WHO ATTENDS AI HORIZONS
Communications, marketing and public relations professionals from leading organizations have attended Ragan's AI Horizons Conference to learn how to implement AI, modernize workflows and lead AI transformation.
SPONSORS & PARTNERS
Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Comms teams are on the cusp of great things with the adoption of AI tools, but going it alone is hard. Joining with other professional communicators across team sizes and scales is really valuable to gain broader perspective on how to do the professional work of communication more effectively.
Ragan’s AI Horizons Conference shows how fast the comms landscape is evolving. Coming back for my second year, I’m impressed by how much more strategic and practical AI has become for communicators. Last year felt like discovery, this year felt like acceleration. I left knowing how AI can help us work smarter, move faster, and tell more personalized stories, with frameworks and ideas I could bring back to my team.
What stood out most at the Ragan AI Conference was how dramatically the communications landscape is changing. With zero-click searches and AI-generated answers becoming the norm, visibility now depends on how well your brand shows up in trusted, earned media not just traditional SEO. It reinforced that communications teams have a critical role to play as both storytellers and trust architects in the AI era.
AI Horizons had opportunities for everyone to learn- no matter what stage of adoption.
For PR professionals committed to growth and excellence, Ragan’s AI Horizons Conference provides the insight and tools needed to deliver even stronger results as the industry evolves.
This conference was engaging and interesting. It gave me the right tools to start creating systems within my team right away.
What is the AI Horizons Conference?
Ragan's AI Horizons Conference is an AI communications conference designed for communications, PR and marketing leaders who want to move beyond experimenting with AI and start transforming how their teams work. By now, everyone’s using AI. That’s not the divide anymore. The divide is between teams still bolting AI onto old workflows and teams who’ve rebuilt around it: agents that draft, route and report without a human touching every step; dashboards that flag a brewing crisis before it breaks; brand, employee and content engines that scale a consistent voice across every channel and audience. Most comms, marketing and PR teams are still operating in the first group. Ragan’s AI Horizons Conference, February 1-3, 2027, San Diego, CA, is how you get to the second.
Is AI Horizons an AI conference for communications professionals?
Yes. AI Horizons is an AI conference built specifically for communications, marketing and PR professionals. Sessions explore how to apply artificial intelligence to internal communications, media relations, content strategy, crisis communications, executive communications, reputation management and enterprise AI adoption. You'll leave with practical strategies you can implement immediately.
What makes AI Horizons different from other AI conferences?
Most AI conferences focus on the technology. AI Horizons focuses on how communications, marketing and PR leaders can put AI to work across their organizations. You'll learn how to build AI-powered workflows, modernize internal communications, protect and scale your brand voice, measure AI ROI and lead enterprise AI adoption through real-world case studies and practical implementation strategies. Unlike AI events designed for developers or IT teams, AI Horizons is built specifically for communications professionals who need measurable business results, not coding skills.
Who should attend the AI Horizons Conference?
Ragan's AI Horizons Conference is designed for communications, marketing and PR professionals who are responsible for implementing AI strategy, improving productivity, protecting brand reputation and preparing their organizations for the future of AI. Whether you're leading enterprise AI adoption or looking to apply AI more effectively within your team, you'll leave with practical strategies you can implement immediately.
Ideal attendees include professionals working in:
- AI strategy and AI governance
- Brand management and brand storytelling
- Business leaders and executive leadership
- Content strategy and content marketing
- Corporate affairs
- Corporate communications and digital communications
- Crisis communications and issues management
- Employee engagement, culture and internal communications
- Executive communications
- Legal and compliance
- Marketing and demand generation
- Media relations and public relations
- Public affairs
- Reputation management
- Social media
- Storytelling and editorial
- Writing and content creation
The conference is especially valuable for directors, managers, vice presidents, heads of communications, chief communications officers, chief marketing officers, public relations leaders, internal communications leaders and cross-functional teams responsible for driving AI adoption and business transformation.
Is the AI Horizons Conference technical?
No. AI Horizons is designed for communications, marketing and PR professionals, not software developers or data scientists. Sessions focus on strategy, workflows, governance, content, crisis communications, internal communications and business outcomes. You don't need coding or technical AI expertise to benefit from the conference.
What will I learn how to do?
At Ragan's AI Horizons Conference, you'll learn practical, real-world strategies for applying artificial intelligence across communications, marketing and public relations. Every session is designed to help you move beyond experimentation and confidently implement AI to improve productivity, strengthen your brand and deliver measurable business results.
Will I see real-world AI case studies?
Yes. AI Horizons features real-world case studies from organizations using artificial intelligence to improve communications, marketing and public relations. You'll learn practical strategies for crisis communications, internal communications, content operations, media relations, brand management and AI-powered workflows. Every session is designed to share lessons learned, measurable outcomes and frameworks you can adapt within your own organization.
What’s on the agenda at the AI Horizons Conference?
The AI Horizons Conference agenda focuses on practical applications of AI for communications, marketing and public relations.
- Use AI to detect and respond to a crisis before it escalates: monitoring, drafting statements, and coordinating response across external and internal audiences in real time
- Build and protect brand voice at scale with AI assisted content, so consistency doesn’t break as volume grows
- Modernize internal comms with AI, from employee messaging to intranet content to measuring what employees actually read
- Build agentic workflows that run without supervision
- Upskill your team so adoption sticks past the pilot phase
- Prove ROI in numbers your CFO and CEO will believe
- Move from single prompts to a scaled, strategic approach
When and where is it?
February 1-3, 2027, at the Park Hyatt Aviara Resort, Golf Club & Spa, 7100 Aviara Resort Drive, Carlsbad, CA 92011, on 250 acres overlooking Batiquitos Lagoon on the Pacific, with an on site golf course and spa.
Why should I attend instead of waiting to see how AI shakes out?
AI adoption is accelerating across communications, marketing and PR. Organizations that build AI into their workflows today will be better positioned to improve productivity, strengthen brand consistency, respond faster during crises and demonstrate measurable ROI. AI Horizons helps leaders make that transition with practical frameworks and real-world case studies.
How much does the AI Horizons Conference cost?
Pricing is tiered (Priority, Advanced, Early Bird, VIP, Regular), so registering earlier saves the most:
- Conference All-Access Pass (includes pre-con workshops + recording): from $3,445 (priority rate) to $3,895 (standard regular rate)
- Conference Registration, Individual: $3,095 (priority rate) to $3,495 (standard regular rate)
- Recording On Demand: $1,999 flat
Discounts are available for nonprofit/government/education, Ragan Insiders, Center for AI Strategy members, Ragan Communications Leadership Council members, and groups of 3+.
Can I bring my team to the AI Horizons Conference?
Yes. Ragan's AI Horizons Conference offers discounted group pricing for teams of three or more, making it easy for communications, marketing and PR teams to attend together.
How do I convince my manager to approve attendance?
Ragan provides a downloadable “convince your boss” letter on the event page you can send directly to your manager.
What do I get just for attending?
Attendees receive access to all conference sessions, speaker presentation decks, networking opportunities, practical AI frameworks, templates, implementation strategies, and a post event Executive Summary.
Is there anything to do besides sessions?
The Aviara resort itself is part of the draw: golf, spa, and 250 acres overlooking the Pacific, with Carlsbad and San Diego nearby if you extend your stay.
Who do I contact with questions?
For registration, sponsorship or speaker questions about Ragan's AI Horizons Conference, please contact the appropriate member of our team:
Registration: Contact Shallon Blackburn, Director of Client Services
Sponsorship opportunities: Hannah Lavelle, Executive Director of Sales
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register for the AI Horizons Conference?
Register at the event registration page. Pricing rises in stages, so the earlier you register, the more you save.
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