Brands continue to face pressure from diverse audiences to speak out — in multiple directions — on a wide variety of social and political issues.
To track how communicators and their organizations are responding to these demands, Ragan Communications and Peppercomm are seeking responses to their second quarterly Character Barometer, which gauges how, when and why organizations choose to speak out and take action.
Please participate in this brief survey by Jan. 18. All respondents will receive a full report on findings as well as a $150 coupon to Ragan conferences, trainings and more.
See the results of the first Character Barometer, where we learned that most brands are hesitant to speak out despite public demand, and add your voice to this quarter’s findings.