Mobile Social media, mobile use from Black Friday weekend In the areas of search, social media, and mobile apps, shoppers were much more inclined to engage with brands this year, making it a full Cyber Thanksgiving Weekend. By Matt WilsonNov. 30, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.