Measurement Social media on a shoestring? Lance Armstrong’s charity leads the way Livestrong, a charitable foundation for cancer patients, engages its audience with name recognition and an outlay of about $25. By Matt WilsonDec. 15, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.