Speakers: Use concrete words to sound more credible

Don’t let complicated sentences take away from your message—or your credibility. Make these simple adjustments when you write your next speech.

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The test? How concrete your language is.

The article, “Why concrete language communicates truth,” says most people think vivid details and lots of facts make a statement more credible. The article points out a catch, though:

“But all these involve adding extra details or color. What if we don’t have any more details? What if we want to bump up the believability without adding to the fact-count? Just going more concrete can be enough ….”

The solution means choosing words that reinforce the concrete nature of your statement. Here’s how:

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