‘Sticky’ content with a snarky tone explains Caesars’ blog success

The chain of hotel/casinos took the fun of Las Vegas and translated it into blog form.

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There are certain things readers expect from a blog called the “Pulse of Vegas”: restaurant recommendations, news about the fanciest new hotel rooms, the scoop on upcoming concerts. Caesars Entertainment, which operates Pulse of Vegas as the blog home of its nine Las Vegas hotel/casinos, goes beyond that, to what some might call silly territory.

For example, the blog offers some tongue-in-cheek tips for what you might like to do with your hotel shower cap if you’re not interested in wearing it on your head. Posts include charts that replicate the thought processes of Las Vegas visitors . And readers may occasionally get April fooled.

The blog’s clever mix of what its top banner calls “news, deals, nonsense” is what made it the winner of PR Daily’s Digital PR & Social Media Award for Best Blog.

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