Brand Journalism for the Influential Communicator

How to plan, create and manage great content in the digital age

Jan. 22: Phoenix      •      
May 2: Birmingham      •      
June 10: St. Louis      •      
Sept. 12: Clearwater, Florida


Organizations are the new publishers. Communicators are now using brand journalism techniques to reach customers, consumers and employees. They're attracting better media attention with great stories told in multiple formats, not stodgy press releases. Are you ready to become a brand journalist? Join Mark Ragan and Jim Ylisela for this hands-on, one-day workshop.

You’ll learn how to:

  • Create a "newsroom mentality" to identify important stories, tell them creatively and deliver them to all audiences
  • Improve communication in every part of your organization
  • Lead the way with stronger writing, headlines, video and infographics
  • Develop an editorial structure and process that turns you into a communications counselor
  • Meet your many audiences where they live by delivering content on all your channels
Don’t miss this unique opportunity!

Four locations to choose from:

Jan. 22: Phoenix

May 2: Birmingham

June 10: St. Louis

Sept. 12: Clearwater, Florida



Jim Ylisela

Co-founder and managing partnerRagan Consulting Group

Jim Ylisela is co-owner and managing partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including the Chicago Sun-Times, the Chicago Tribune, Chicago magazine, The Chicago Reporter and Crain's Chicago Business. Jim has won a dozen awards for investigative reporting and is the author of "Who Killed the Candy Lady?", an investigation into Chicago's greatest unsolved murder, the disappearance of candy heiress Helen Brach. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

Mark Ragan

CEORagan Communications, Inc.

Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation's leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.

Nick Lanyi

Media relations and crisis communications expertRagan Consulting Group

Nick Lanyi is a media relations and crisis communications expert with Ragan Consulting Group. He led the public affairs practice in the Washington, D.C., office of global public relations agency Porter Novelli from 2013 to 2015, and previously served as managing director at public affairs boutique LMG Inc. He spent 15 years as an award-winning reporter, financial journalist and freelance writer.



If you work in:

Public Relations • Media Relations • Marketing • Internal Communications • Website Content
Production • Executive Communications


Jan. 22: Phoenix
This workshop is being held at:
Arizona Public Service
400 N. 5th Street
Phoenix, AZ 85004
May 2: Birmingham
This workshop is being held at:
Warren Averett
2500 Acton Road
Birmingham, AL 35243
June 10: Fenton, Missouri
This workshop is being held at:
1375 North Highway Drive
Fenton, MO 63099
Sept. 12: Clearwater, Florida
This workshop is being held at:
Step Up for Students
Jupiter Room
1901 Ulmerton Road
Clearwater, FL 33762