TEST: The Media Relations Pitch Clinic

How to tell your story in the age of fractured media and distracted audiences

Aug. 21: New York City

Media and PR are at a crossroads. Traditional media outlets are strapped—for cash, reporters, and advertisers—while facing unrelenting competition from Facebook, YouTube and anyone with a smartphone. Media relations pros are discovering that those tried-and-true pitching techniques are anything but—and struggling to find an audience for their best stories. 

Whether it’s time to elevate your game or fix what ails your media relations efforts, join Mark Ragan and Jim Ylisela in this one-of-its kind workshop.

What you’ll learn:

  • Become a go-to source for reporters covering your industry
  • Avoid three embarrassing mistakes in press release writing
  • Write an effective pitch letter—short, concise and eye-grabbing
  • Use the techniques of brand journalism to deliver ready-to-go stories to media outlets

PLUS: Pitch reporters from major news organizations in the PR Pitch Tank

 We’ve asked local journalists to join us for our version of Shark Tank. They’ll hear your pitches, pick them apart and hand out prizes for the best of the bunch.

Don’t miss this unique opportunity!


August 21: New York City




Samara Lynn
Digital manager
Black Enterprise
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Christopher Robbins
Associate Editor
Financial Advisor
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Heidi Moore
Former Business Editor
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Emily Kirkpatrick
Social Editor
i-D Magazine
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Jim Ylisela
Co-owner and managing partner
Ragan Consulting Group
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Mark Ragan
Ragan Communications
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If you work in:

PR and media relations • Corporate communications • Executive communications • Brand journalism



Aug. 21: New York City
This workshop is being held at:
7 Times Square, 45th Fl.
(Broadway between 41st & 42nd Streets)
New York, NY 10036



Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to sponsorship@ragan.com.