I have two big frustrations.
The first is the content-marketing non-advice, “create great content.” This is equivalent to a financial analyst telling you to “buy low, sell high.”
The second is the struggle to create content that people notice. I’m thankful that content farms pushing out bad content find it harder to game Google’s algorithm, but this creates a new problem: Content quality has dramatically risen, forcing everyone to work harder.
If you have a hard time coming up with good subjects, consider these 20 content ideas:
1. Tell your story.
What’s your organization’s story? How often do customers ask why they should choose your business over a competitor? Use these answers to build content.
2. Challenge a common assumption.