Stuck for content? Use Google’s Keyword Tool

If you’re stumped for ideas, a Google search for your brand can provide ample inspiration.

The other night at dinner I sat between Andy Crestodina and Jeannie Walters, and we talked about content. Yes, we are a bunch of geeks who find this interesting dinner talk.

Like anyone else, we have trouble coming up with ideas, and Walters lamented how she doesn’t come up in search results for certain terms.

Crestodina whipped out his phone, brought up the Google Keyword Tool, and asked her what keywords she thought she should appear for in search results.

She said “customer experience.” Andy typed in the phrase and showed her the results.

He explained that “global monthly searches” means 135,000 people search for that term around the world, and 49,500 people search for it in the U.S.

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