There are more channels than ever to tell your organization’s story, and consumers are more willing than ever to receive messaging and valuable content from brand managers.
However, are marketers getting better at what they do? If content’s success is a measure of a communicator’s ability, the answer is yes.
New research from the Content Marketing Institute revealed that nearly 65 percent of marketers believe their content marketing efforts are more successful than they were a year ago.
What accounts for these winning efforts? CMI’s survey revealed a few characteristics of highly successful content marketers, which include: