Survey: Most organizations unprepared to retain, spread knowledge

Roughly two-thirds either lack a knowledge-sharing platform or don’t know whether they have one, meaning every employee departure means many hard-won lessons vanish into the ether.

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How to stop brain drain

Call it the “Groundhog Day” syndrome.

In the movie of that name, a TV weatherman lives a single day of his life over and over, never quite learning from his experiences—at least not until the end.

Consider it a metaphor for many ill-prepared organizations, which don’t preserve knowledge or essential processes when employees depart, forcing them to learn lessons anew. Similarly, many fail provide platforms enabling idea sharing companywide, a new ThoughtFarmer/Ragan Communications survey reveals.

The extent of the challenge is revealed in a free report, “Stop the brain drain: Survey reveals biggest communication challenges when employees leave.”

The survey of hundreds of communicators reveals weaknesses in collaboration, retention of know-how and top-down dissemination of executive messages. Given a lack of platforms to make these possible, companies force each new employee to start from square one.

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