Survey: Most organizations unprepared to retain, spread knowledge

Roughly two-thirds either lack a knowledge-sharing platform or don’t know whether they have one, meaning every employee departure means many hard-won lessons vanish into the ether.

How to stop brain drain

Call it the “Groundhog Day” syndrome.

In the movie of that name, a TV weatherman lives a single day of his life over and over, never quite learning from his experiences—at least not until the end.

Consider it a metaphor for many ill-prepared organizations, which don’t preserve knowledge or essential processes when employees depart, forcing them to learn lessons anew. Similarly, many fail provide platforms enabling idea sharing companywide, a new ThoughtFarmer/Ragan Communications survey reveals.

The extent of the challenge is revealed in a free report, “Stop the brain drain: Survey reveals biggest communication challenges when employees leave.”

The survey of hundreds of communicators reveals weaknesses in collaboration, retention of know-how and top-down dissemination of executive messages. Given a lack of platforms to make these possible, companies force each new employee to start from square one.

A combined 64% of respondents either have no way of transferring knowledge from departing workers or haven’t the slightest idea whether they possess such a system, the survey shows.

At a time when a hot economy prompts greater turnover as employees seek greener pastures, “Stop the brain drain” reveals that large percentages of communicators don’t even know whether they have a way to preserve the lessons the workforce has collectively learned.

Organizations with older workforces are particularly at risk, says ThoughtFarmer president Darren Gibbons.

“How do they capture that information, and how do they pass that on to the next generation that’s coming in?” he says.

In this free download, you will learn:

  • Why knowledge retention is paramount at effective organizations
  • How serious the challenge is across a survey of more than 470 communicators
  • Why the departure of a single employee can cripple an organization that doesn’t plan ahead for inevitable workplace churn
  • Why cost-saving knowledge might be locked away in your organization where few can learn from their colleagues’ experience
  • Why knowledge retention benefits executive communication internally
  • The importance of robust search in surfacing information, and why it’s time to do an audit of outdated information on your intranet
  • The importance of these issues as the new year arrives, putting your workforce at risk of being outflanked by more nimble competitors
  • The role of knowledge retention in retaining and disseminating innovation and efficiencies internally

Be the driving force in making your organization smarter. Claim your free download now.

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