14 KPIs that PR pros should be tracking

These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.

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If your PR reporting focuses solely on brand mentions and ancillary vanity metrics, your job is in jeopardy.

Unless you establish your efforts as a driver of business growth, PR will be considered merely a “nice to have” business function.

Your company’s leaders don’t want a dashboard that’s only a list of links to PR clips and some social media snapshots. They want to understand how their investment in PR—and you—is supporting their business goals.

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