IBM’s 6-point wellness program leans on tech prowess to generate engagement and results
A strategy of listening, co-creation, and measuring results proves a winner for this global tech giant.
IBM, one of the leading computer companies in the world, knows a thing or two about technology. So it makes sense that its award-winning employee wellness program “Live Well. Live Better.” uses a lot of technology.
IBM sees employee health as a pathway to high performance. It has an award-winning occupational safety program that began in 1967. Its current workplace wellness efforts date to the nineties. “Wellbeing is seen as a critical element of our success,” says Vice President of Health and Benefits Marianne McManus. “Belief and practices have to be embedded in the culture, and it starts with leadership.”
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Tags: engagement, IBM, Measurement, mental health, wellness tech