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Highly skilled internal and external communications manager with a consistent track record of success and more than twenty years of experience in content creation, communication planning, broadcast journalism, and media relations. Proven versatility at creating and presenting quality content on multiple media platforms, with a keen eye for detail and a flair for creative enterprise. Exceptional written and verbal communication skills and ability to maintain composure under pressure. Accomplished media and communications specialist, writer, public speaker and researcher. Natural leadership skills with demonstrated ability to successfully manage multidisciplinary teams and deliver results that exceed expectations.
Key leadership team member for staff of 100+ critical government employees. Develop and manage internal and external communication plans through the creation of compelling content to engage diverse stakeholders, achieve cultural and business objectives, and provide strategic guidance and coaching to all levels of the organization.
Pioneered critical new role for a nationally renowned school district serving as press secretary to the Superintendent, public information officer, media and community liaison, chief of internal and external communications, content manager, and public relations specialist.
Responsible for producing and presenting high quality, accurate and visually creative news and weather content to expand viewership and increase brand recognition for CBS owned and operated local news organization.
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Data-driven communications professional with more than two decades of experience in higher education communications and marketing. My strengths include storytelling, website development, project management, executive communications, public presentations, e-communications, stylebook development and brand management. I am a collaborative leader who can create change and meaningful results. I enjoy telling stories in creative ways across multiple channels.
Director, Internal Communications, University Health, San Antonio, Texas2020-presentOversee development of internal communications system for more than 11,000 employees. Develop content strategy for employee intranet, weekly targeted e-newsletter campaigns, social media strategies and weekly leadership communication channel. Write executive communications for senior leadership. Update and maintain crisis communications plans, internal stylebook and branding guidelines. Manage internal communications team, including writers, graphic designers and interns.
Senior Manager, Internal Communications, University Health, San Antonio, Texas2016-2020Oversee development of internal communications system for more than 9,000 employees, including rebranding and redesign of intranet, weekly e- newsletter campaigns, and weekly leadership communication channel. Write executive communications for senior leadership. Develop crisis communications plans, internal stylebook and branding guidelines. Manage internal communications team, including writers, graphic designers and interns.
Director of Communications, International Programs, University of Texas at San Antonio, San Antonio, Texas2015-2016Oversee brand development of UTSA International in accordance with UTSA marketing and branding guidelines. Strategically develop all international website content to better illustrate the reach and eﬀect on the wider UTSA community. Innovate use of social networking and CRM tools to boost recruitment of study abroad and international student recruitments. Manage team members who update website information and develop video profiles.
Senior Web Content Producer, UT Health San Antonio, San Antonio, Texas2014-2015Oversee SEO, content and multimedia for the multi-platform redevelopment of UT Health’s academic, research and patient-facing websites. Collaborate with subject matter experts and develop feature profiles and videos of educators and students.
International Media & Marketing Coordinator, International Programs, University of Texas at San Antonio, San Antonio, Texas 2010-2014Develop strategic communications plan and redesign UTSA's international web and social networking presence to increase international student and education abroad recruitment.
Multimedia Editor, Institute of Texan Cultures, University of Texas at San Antonio, San Antonio, Texas2009-2010Create strategic communications plan and project-manage an update to the institute’s website Serve as publications writer and editor.
Writer/Editor, Assistant Director of Publications, Drury University, Springfield, Missouri — 2004-2009Oversee writing and editing for website content, admissions materials, development materials and the alumni magazine. Project manager and copy editor for The Creation of a University: The Drury Story Continues by Harvey Asher. Managed a student staﬀ of up to 10 writers and photographers.
Media relations executive with over 20 years experience in high-level public relations and strategic communications. Deep expertise in professional sports (NFL) and celebrity communications; played a role in digital transformation as a member of Chicago Bears communications team. Leader in implementing organizational messages and P.R. strategies for startups and internationally-known brands. Experience with crisis communication, writing, editing, desktop publishing, event management, press conference messaging, media training, social media monitoring and content creation. Excels in high-pressure, deadline-driven, collaborative environments.
Chicago State University
Chicago, Illinois 2020-Current
Associate Athletic Director - Communications & Digital Media
Lead operations related to Athletic Communications; including media relations, creative solutions, social media and digital networks.
XFL SEATTLE DRAGONS
Seattle, Washington 2019-2020
Director, Communications & Media Relations
Key member of five-person senior leadership team launching a new professional American football league (XFL) in the Seattle market. Conceived and executed local and regional communications and media relations strategy, which consisted of the cultivation and day-to-day management of media and local influencer relationships to raise corporate, team and individual player visibility in the Seattle market. Coordinated operations team focused on communications for special events and game days.
Independent Media Consulting
Specialized in early stage consulting for sports related ventures. Facilitated athlete acquisition for new product and event promotions, advise in all aspects of communications, including press release and biography writing, logo design, fundraising and event management. Projects included:
Chicago Bears Football Team
Lake Forest, Illinois 2001-2017
Media Relations Manager, 2004-2017
Assistant Director of Public Relations, 2001-2004
Senior member of a four-person communications leadership team in the NFL’s second-largest market with leadership responsibilities in both business and football operations, creating story ideas, pitches, press releases and social media content for both groups, including player and organization community involvement.
Special Events Planning and Game Day Operations
UNIVERSITY OF ILLINOIS, Assistant Sports Information Director 1998-2001
BIG TEN CONFERENCE, Communications Intern 1997-1998
UNIVERSITY OF MINNESOTA, Media Relations Intern, Men’s Athletics 1995-1997
NORTH DAKOTA STATE UNIVERSITY, Fargo, North Dakota
B.A., Mass Communication
Head, Communication and Employee Engagement
Standard Chartered Bank, Singapore
September 2021 - Present
Director, Client Content
July 2014 - January 2021
Vice President, Head of Regional Media Relations and Strategy, Asia Pacific
Société Générale, Hong Kong
March 2013 - July 2014
– US Citizen – TS Clearance
Areas of Expertise
Career Highlights include:
PROFESSIONAL EXPERIENCEUS Department of Energy - March 2021- Present
Engagement Lead (contractor)
Leading team to overcome global challenges by positioning the organization as a thought leader and highlight the expertise of program staff through targeted stakeholder engagement and content
US Office of Personnel Management - March 2018 – January 2021Director of Communications & Public Affairs, Senior Executive Service (SES)
Recruited by former private sector client to lead communications, and act as chief spokesperson, for the Federal agency, which engages with 12.6 million employees, retirees, Congress, and third parties. As a SES, I was serving in a key position, reporting directly to two top Presidential appointees. I was responsible for creation of a new strategic plan, multi-year budgets, and operational strategies, reshaping department, hired, and trained new staff, improved infrastructure, introduced new technologies, and multi-media communications. Counseled senior leadership on communications strategies.
Art Craft Health (patient education and advocacy) - March 2013 – December 2017
Vice President – Client Services
Led the building and launch of customized communications solutions to engage diverse audience groups throughout the patient care continuum.
The 9.8 Group - January 2011 – March 2013
Senior Director Corporate Affairs
Developed and implemented a company-wide corporate affairs strategy for multi-cultural, healthcare communications holding company which led to global expansion for corporate interests.
New Jersey State Chamber of Commerce - May 2008 – January 2011Vice President Communications and Public AffairsManaged 360 communications program for a statewide business advocacy association.
WPP, plc - March 2002 – May 2008Grey Group Advertising - May 2004 – May 2008
Director Corporate Relations
Led the new strategy and creation of new campaigns to both healthcare professionals and consumers which led to winning of $18.5 million of global launch business:
Brand Union - March 2002 – May 2004Senior Vice President Branding Led global healthcare branding and corporate reputation practice in 8 countries on 3 continents
Wyeth Pharmaceuticals - April 1999 - March 2002Director – Community Relations and Public Affairs
Managed patient engagement programs for ethical product line and responsible for meeting with communities and patient groups on adverse events and litigation.
Ivax Corporation - May 1995 - April 1999Director –Government Relations
Reporting to President and CEO, led the company’s public-facing advocacy efforts.
Medulan Consulting – Marketing and communications services - December 2017- March 2018
Built marketing communications plans for Nestle Nutrition and Bristol Myers Squibb.
DIGITAL/SOCIAL MEDIA EXPERTISEMarketing Skills: Social Media Management, Content Marketing, SEO Marketing AutomationTechnical: Microsoft, CRM and CMS, Adobe (Connect and Design), SharePoint, Smug Mug, WordPress, and Google marketing (Analytics, Tag Manager, Search Console, Optimize), Twitter, LinkedIn, Instagram, YouTube, and Facebook
Fairleigh Dickinson University MBA (in progress)
Mississippi State University BA Political Science – minor in Mass Media
Crisis Communications Georgetown University
Fluent in Italian and working knowledge of Spanish.
All things communications: certified digital strategist, media and public relations, corporate and crisis communications, speech writing, marketing, project management, executive media training, and customer service training.
Skills I hold include: digital analysis and content creation, branding, corporate training, event development and implementation, process analysis and project management, strategic business planning, maintaining public and media relationships, crisis communication, art direction, advertising, marketing collateral development, nurturing partnerships, building consensus.
I'm an award-winning communications professional with experience in expanding digital presence, brand development, and crafting messages tailored for custom audiences. My communications experience includes a Fortune 500 company, healthcare organizations, and non-profit and tourism sectors.
I am a writer/editor and creative director for publications, and digital content management. Extensive experience in public, media, and client relations, including, collateral development and production, digital influence and marketing, strategic planning.
Skilled spokesperson experienced in crisis management and executive communications. Experienced in developing and implementing strategic communications and public relations programs in complex, matrixed organizations. Highly adept at translating complex information into clear, concise messaging. Exemplary interpersonal skills used to interact and build strategic alliances with internal and external stakeholders, senior leaders, and the news media.
Director, Corporate Communications
Digimarc · Nov 2021 - Present
Director of Communications
HudsonAlpha Institute for Biotechnology · Mar 2019 - Nov 2021
Communications & Marketing Manager
Texas A&M AgriLife Extension Service · Jul 2016 - Mar 2019
Multi-talented graphics specialist with 8+ years working in the field for various companies with extensive experience in packaging, branding, web, video production/editing, print, and marketing graphics. Organized team player able to juggle multiple projects at once. Astounding time management and organizational skills. Able to identify opportunities and spark a connection between people and content.
Graphic Designer January 2021 – Present General Motors Company (GMC) Warren, MI/RemoteAssist with transforming wireframes into prototypes to help calibrate the UI.Analyze new sketches to ensure they properly align with specifications.Shape sketch background images to be used for vehicle dashboards.Characterize defects then collaborate with designers on a course of action.Put together Excel spreadsheets for data visualization and data analysis.
Graphic Designer/Communications Specialist November 2019 – July 2020 Michigan Department of Health and Human Services (MDHHS) Lansing, MIDesigned original content that was used in the state's public health facilities.Used PowerPoint to create presentations that helped train state employees.Developed visual content that was placed on the states website.Assured activities addressed federal and state program reporting requirements.Wrote budget narratives to meet federal and state funding requirements.
Senior Graphic Designer March 2019 – November 2019 Labor Law Poster Service Incorporated (LLPS Inc.) Lansing, MICreated labor law posters with Adobe Illustrator, InDesign, and Photoshop.Researched state and federal labor laws to maintain government standards.Made state solicitations that were mailed out to businesses in 48 states.Built websites with WordPress to be visually appealing and easy to navigate.Revamped the company logo and letter heads, boosting their brand image.
Senior Graphic Designer/Marketing Assistant April 2018 – March 2019Bavarian Inn Lodge and Conference Center Frankenmuth, MIConstructed print, web, and motion graphics to entice families and individuals.Utilized HubSpot to send commercial messages to targeted audiences.Managed the Bavarian Inn Lodge social media accounts with Hootsuite.Worked with the marketing team to increase social media followers by 500%.Mentored and worked with a small team of designers then oversaw their work.
Graphic Designer June 2017 – April 2018 Saginaw Valley State University Athletic Department (SVSU) University Center, MILed in creating designs that were used to recruit high-priority athletes.Produced schedules, flies, invitations, and web content to be captivating.Prepared highlight reels of players that were sent out to the pro leagues.Generated visual content for Facebook, Instagram, Twitter, and YouTube.Ensured compliance with branding guidelines in both print and digital media.
Senior Graphic Designer/Marketing Manager December 2014 – June 2017Graphics Plus Bay City, MICollaborated with customers on the most appropriate graphic design option.Translated customer needs and branding into marketing design strategies.Modernized companies' previous designs to give them a present-day look.Enhanced photos for companies to be more vibrant, appealing, and enticing.Managed outside vendors and printers for customer's businesses.
Passionate, versatile communications leader with extensive expertise in executing strategic communication strategies that promote the employer brand. Skilled at developing, managing, and measuring communications campaigns that influence key stakeholders, increase employee engagement, and educate people on health and financial areas to help them succeed. Equipped with strong collaborative and consultative skills—can cultivate productive working relations and achieve goals within a short amount of time. Advanced skills in multimedia (email, mobile, print, social media, video, and web-based).
Lead benefits marketing and communication strategies for Fortune 500 and government clients designed to inform, inspire, and engage plan sponsor participants, senior leadership, and other stakeholders. Account manager and project lead for developing and implementing client communication project plans, messaging, and digital media channels that support millions of defined benefit, defined contribution and health and insurance communications.
Facilitated human-capital communication strategies for the largest customer-owned health insurance company in America. Consulted on over 300 projects by collaborating with all levels of the company and achieved high success by creating efficient workflows and processes.
Recognized as a regional subject matter expert and public speaker while establishing a wide variety of communication strategies that improved client engagement. Led team of eight consultants, trained staff on writing and designing presentations, and consulted on cultural communications and branding initiatives.
Contracted to oversee a communication project for a nationwide technology system implementation for more than 20,000 financial institutions.
Orchestrated internal and external communications, media relations, brand awareness, and event planning. Collaborated with the C-Suite to develop key strategies for visual identity, lead generation, thought leadership, and public relations.
Specialized in writing communication strategies on retirement and financial wellness educations programs and tailored content for employees of mid-to-large size companies.
A visionary, strategic communications leader with a proven track record of elevating or turning around marketing and communication efforts nationwide. An outstanding verbal and written communicator with the ability to craft award-winning marketing and communication plans that resonate with target audiences and deliver measurable results.
M.S. Management and Leadership, Western Governors University, Salt Lake City, Utah
B.A., Communications, Flagler College, St. Augustine, Florida
Executive Director of Marketing and Media, 2018-present
Florida SouthWestern State College, Ft. Myers, Florida
3.5 years of progressive experience in B2C and B2B marketing strategies utilizing digital and traditional marketing as well as providing public relations and enrollment marketing leadership. A proven track record in managing a range of marketing and communications functions such as brand management, campaigns, digital marketing, creative services, marketing conversion success, business intelligence analysis, public relations, customer engagement, and other community engagement efforts.
As the senior most communications executive, served as one of six executive cabinet members and lead public relations advisor to the college President.
Trusted counsel to vice presidents, deans, department heads, faculty and staff in formulating and implementing effective marketing strategies and communications campaigns.
Proven success working closely with executives on messaging, speaking opportunities, media training, internal communications, and more.
Calm under pressure possessing crisis tested incident messaging skills to help leaders navigate politically charged communications and public statements.
Chief brand architect in the rebranding of FSW under the “Elevate Your Opportunities” campaign resulting in a 50% increase in awareness among students and community members.
Utilizing internal data, market research, and peer institution trends, analyzed metrics, drew actionable conclusions, and quick adapted to develop effective brand communications, as well as enrollment and student retention campaigns.
Developed and deployed a new emergency communications system, new enrollment marketing materials, website homepage, new college APP, as well as three new digital marketing channels.
Trained more than 100 college communications practitioners.
Created digital marketing campaign that performed at a 0.86% CTR and an enrollment yield digital marketing campaign for applicants that performed at a 1.05% CTR, far above the 0.22% industry average.
Oversaw the redesign on the FSW homepage that increased impressions by 200 percent with targeted audiences.
Grew FSW social media audience by 46 percent on Facebook and 200 percent on Instagram.
Designed and implemented a College-wide emergency communication system and crisis communication plan.
Executive Director of Communications and Community Engagement, 2014- 2018
Collier County Public Schools, Naples, Florida
Responsible for district-wide communication with 46,000 students, parents, and 7,000 employees.
Served as the school district spokesperson and primary point of contact for all media inquiries. Utilized extensive media management and marketing background to counsel all fifty schools on effective communications strategies, media and crisis management.
Duties included running school board meetings, oversight of district’s television channel, district and school websites, district APP, as well as marketing various school events, curricular programs, and strategic initiatives.
Communications was cited as one of four powerful school district practices in 2018 AdvancED accreditation report.
Awarded a national NSPRA Gold Medallion award for innovative communication techniques: developing and implementing a district-wide plan to use social media in the classroom of all 50 schools
News Director, 2012 to 2014
KEYE TV/Telemundo Austin, Austin, Texas
Complete managerial oversight of 75-person newsroom serving both CBS and Telemundo television stations. Fiscal management of five-million-dollar news budget.
Cross department liaison responsible for product marketing, sales/news partnerships, news content development, as well as recruitment and training of staff.
News ratings made triple digit increases year to year while station stayed at targeted budget.
In less than 12 months, designed and completed a newsroom-wide rebuild of systems and
structures including the launch of a digital-first communication strategy.
Recruited, hired, and trained 45 new employees in one year while acting as a corporate culture
Assistant News Director, 2012
WOFL FOX 35, Orlando, Florida
Improved newsgathering systems and made double-digit ratings increases in under a year.
Assistant News Director, 2006 to 2012
WBBH NBC 2/ABC 7, Fort Myers, Florida
Editorial oversight of all newscasts and original reporting. Hired, trained, and mentored reporting staff.
Lead the most successful six-year period in company history, creating a #1 television station at NBC-2 and driving ABC-7 to profitability.
Executive Producer, 2005 to 2006
WSB TV, Atlanta, Georgia
Direct oversight of the most dominant morning news program in Atlanta.
Executive Producer, 2004 to 2005
KIRO TV, Seattle, Washington
Moved the morning show from #3 to #2 in ratings, and then did the same for the 11pm newscast.
Executive Producer, 2003 to 2004
Over 25 years public relations multi-industry experience with deep knowledge of health care sector, developing and executing award-winning strategic pr programs. Experienced media strategist whose primary goal is to become a valued partner and advisor. Exceptional writing, communications and media relations skills, combined with ability to translate client agendas into valued media coverage.
Writing, Media Relations, Communication (verbal and written), Strategic PR Program and Message Development, Presentation, Client Relations, Website and Social Media Content Creation, Competitive Media Analysis, Proficient in AP, AMA styles, CISION and Muck Rack, Familiar with Google Analytics and JAVA coding
EducationB.A. Communication, University of California, San DiegoDouble Minor: Scientific Perspectives, Theatre Arts3.65 GPA
Senior Medical Writer, Capwell Communications (05/20 – present)
Senior Advisor, PondelWilkinson (8/16 – present)
Director, Public Relations, Grey Matter Marketing (5/13 – present)
Director, Public Relations, Rice Consulting, LLC (5/01 – present)
Senior Account Executive, Porter Novelli, New York, Health Care Group (8/97 – 10/02)
Account Executive, The Rosen Group (11/94 – 8/97)
Alpha Chi Omega Province Career DaySpeaker; PR Industry Roundtable ExpertAlpha Chi Omega Iota Nu Chapter AdvisorAlpha Chi Omega Life LoyalAlpha Chi Omega Kappa Omicron KappaAlumnae Newsletter ContributorAlpha Chi Omega FoundationOutreach CommitteeArmed Forces Retirees Association (AFRA)Volunteer/AdvocateH.O.P.E., Inc. - VolunteerLupus International (Orange County, CA)
Lupus Foundation of AmericaLupus L.A.PRSA Independent PractitionersSan Clemente Leadership ProgramUCSD Alumni AssociationUCSD Communication Department 30th AnniversaryAlumni Advisory BoardUCSD Communication Professionals NetworkValor Industries Volunteer
Strategic communications leader skilled in directing effective communications and marketing campaigns within the public and private sectors. Experienced manager dedicated to developing high performing teams and driving impactful work on editorial and multimedia content, public relations, social media, and brand communications. Accomplished speechwriter for executives and advisor on thought leadership strategy, including media training. Engaging speaker and workshop leader helping companies and individuals cultivate powerful communications. Award-winning author of three books and established multi-genre writer with work regularly appearing in literary journals and anthologies. Fine artist with works exhibited in multiple art galleries.
Senior Director, Marketing and Communications
The Jed Foundation (JED) | New York, NY | January 2020 – Present
A nonprofit that protects emotional health and prevents suicide for our nation's teens and young adults. Develop and oversee the execution of national communications and marketing strategy. Oversee branding, public relations, social media, email marketing, website and related external partnerships, ensuring strategies support equity and inclusion in mental health; develop the systems and strategies to identify and elevate powerful stories from the JED community that help educate and inspire external stakeholders and people who are new to JED’s work; manage and develop a team of writers, editors, graphic designers, a videographer, a social media manager, a project manager, a director of public relations, and a PR coordinator, as well as vendors working on marketing and website development; collaborate with other organizational leaders to turn JED’s programmatic and research insights into compelling communications tailored to diverse audiences throughout the country.
Director of News & Information, Office of Communications & Marketing
Brooklyn College, The City University of New York | Brooklyn, NY | September 2012 – November 2019
Senior college of The City University of New York. Create and manage public relations campaigns to raise visibility of the college’s scholarly, institutional, and student accomplishments; serve as editor-in-chief of alumni magazine (circulation over 150,000), digital magazine (BC/Stories), external and internal e-newsletters, and other flagship publications; manage editors, writers, photographers, videographers, and support staff; oversee and develop multi-platform editorial content for college website and social media channels; advise on editorial best practices for the college community; oversee internal communications and event promotion; craft speeches for the president, including the state of the college address; assist in managing crisis communication; and serve as an alternate spokesperson for the college.
Adjunct Lecturer, Department of Africana Studies (Spring 2018) ASFT 3290: Special Topics in Humanities (3 hours, 3 credits). Writing Black Women’s Futures: An Exploration of Afrofuturism
Associate Director, Office of Media Relations and Publications
Lehman College, The City University of New York | Bronx, NY | July 2004 – September 2012
Senior college of The City University of New York. Publicize College’s accomplishments and initiatives, and act as liaison between the media and members of the College community. Regularly pitch stories to local and national press; write and distribute press releases; record (video and audio), write, and edit video packages and podcasts for the Lehman website, iTunesU, and College’s YouTube channel using Final Cut and other digital editing platforms; produce annual Fundraising Gala Video; write and edit feature articles for Lehman website, and manage site content; create media plans for major events; write ad copy for television and print; direct social media outreach (Facebook); contribute feature articles to bi-annual alumni magazine; write and edit development materials, such as President’s Letter to the College community and budget request letters; write speeches and talking points for the president; edit and lay out academic bulletins; supervise writers and editorial interns; sit on search committees; and manage the department in the director’s absence.
Adjunct Lecturer, Department of African and African American Studies (Spring 2011 semester). AAS 267: African American Literature (3 hours, 3 credits). Literary expression and historical experience of African American writers.
Communications executive with diverse industry experience. Passionate about cultivating relationships, engaging audiences and delivering meaningful content to align, inspire and drive results. Trusted advisor to corporate and cultural leaders; advocate for employees; collaborative team player.
Skills & Expertise:
Safe in the Seat, Tampa, Florida/April 2020-February 2022
Chief Operating Officer
Bisk Education, Tampa, Florida/March 2018-April 2020
HSN, Inc., St. Petersburg, Florida/April 2015-June 2017
Director, Corporate Communications, Public Relations
Sykes Enterprises, Incorporated, Tampa, Florida/Nov. 2006-Jan. 2014
Director, Global Employee Engagement & Communications, Global Strategy
Bridge Associates, Tampa, Florida & New York, New York/April 2005-Sept. 2006
• Led the marketing department for a boutique consulting firm. Responsibilities included website and collateral management, event planning, and general support of executive marketing, communication and business development
Carlton Fields, P.A., Tampa, Florida/Sept. 2003-March 2005
Client Services Assistant
• Served as a member of the Marketing team responsible for supporting the firm's community relations, marketing, advertising and public relations efforts
With more than 15 years of experience providing strategic vision and leadership in the fields of communications and advocacy, during my career, my work has enabled both the University of Michigan, the #1 public research institution in the U.S.—and previously the State of Michigan—to emerge as international standards of innovation and best practice. The results have made me a recognized thought-leader at the local, state, and national level, a globally sought-after speaker, and a respected advocate of effective digital marketing, brand management, online engagement, crisis communications, collaboration, and social responsibility. From leading crucial conversations on pivotal societal issues such as race, police brutality, and sexual misconduct to elevating critical public health messaging and expertise, I possess a breadth of experience in promoting one of the world’s most recognized brands, navigating complex dialogues and creating opportunities for groundbreaking change, transparency and increased understanding.
DIRECTOR OF SOCIAL MEDIA AND PUBLIC ENGAGEMENT
January 2014-Present, University of Michigan, Ann Arbor MI
March 2016-Present, Nikki Sunstrum, LLC
Savvy and creatively-driven communicator with strong written and verbal skills. Proven track record in solving complex challenges and creating new opportunities using digital technologies and the principles of branding. Skilled at strategy and execution, relationship-building, and content creation.
Resolve product or service problems by clarifying the customer’s complaint, determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, and following up to ensure resolution.
Help professionals and entrepreneurs clarify their message, leverage their expertise, optimize their digital assets, and communicate confidently to seize opportunities. Act as strategic lead on projects and collaborate with creative teams to deliver smart and strategically grounded ideas to the client. Draft and write copy and messages for various media including business communications, web, and print. https://nicolewilliamspr.com
Oversaw 2 franchise locations, led a team of 6, and provided critical business insights and employee training to ensure successful roll-out of new products and systems. Managed C-level relationships with small business clients, overseeing project and account management. Improved customer retention rate by 15% to yield a 35% increase in revenue.
Acted as a change agent, providing critical business insights that reduced customer complaints and ensured on-time delivery through managing client relationships and interfacing with staff, vendors, and clients. Managed a team of 11 on-site and remote employees, and a database of over 300+ clients. Redesigned the company website to be on-brand and user-friendly, which led to a 40% increase in page views.
Oversaw office management, vendor relationships, financial services, and served as an important touch-point in the customer journey. Increased revenue by 100% by implementing a sales strategy that optimized product mix offering and increased referrals. Wrote quarterly external communications, maintained agent website, creating and scheduling marketing campaigns to clients—all while ensuring compliance with FINRA regulations.
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