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Creative, results-driven, strategic communications professional with over 20 years of experience successfully planning and implementing communications for a variety of organizations across multiple industries. Trusted C-suite advisor, resourceful problem solver and enthusiastic team builder with proven leadership skills.
January 2011 – PresentAssociation for Materials Protection and Performance (formerly NACE International)Houston, TX (remote)
February 2007 – December 2010Association for Unmanned Vehicle Systems InternationalArlington, VA
November 2002 – February 2007Chef Roberto Donna - Galileo Restaurant, Laboratorio, Osteria and Bebo TrattoriaWashington, DC/Arlington, VA
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Dynamic and competent communications executive with proven experience turning business goals and objectives into strategic communications plans that generate desired results with targeted audiences. Leverages executive-level experience alongside a history of creative/innovative marketing communications successes when working with C-Suite level leaders. Utilizes research, needs assessments, and data analysis to streamline communications and public relations plans that engage target audiences. Seeking to leverage this notable expertise and skills in navigating internal/external relationships to acquire a senior communications/public relations role.
Professional Portfolio: https://www.tinamillercommpro.com/
Paradise Valley Community College/Maricopa Colleges
Rio Salado College/Maricopa Colleges
Boys & Girls Clubs of Metro Phoenix
I’m an ambitious leader, energetic team-builder, avid problem-solver, and award-winning communicator with a successful cross-industry track record of maximizing efficiencies and surpassing expectations. Having worked in travel, lifestyle, hospitality, law, real estate, technology, financial services, and even the public sector and entertainment, I bring a sharp skill set and uncanny ability to solve problems. Add to this my work in digital, corporate social responsibility, corporate, crisis, and government, and having me on your team means you have someone who thinks like a CMO – and sometimes a CEO – on your side.
Leading, mentoring, and growing a team of six that habitually delivers big wins for nearly 20 agency clients (which span the entertainment, food & beverage, hospitality, luxury lifestyle, real estate, retail, technology, and travel industries).
• Setting and executing a vision for QUINN Miami alongside the office founder (as well as a vision for the broader agency, alongside the remaining senior leadership), providing ideas and implementing protocols that will have a clear and direct impact on the agency's culture, future growth trajectory, and profitability• Implementing protocols/practices to definitively and positively impact culture, growth, and profitability• Supporting new business development and pitching, helping map staffing needs or identify solutions• Fostering client relationships; earning clients’ trust and buy-in when it comes to our strategic counsel• Coaching direct reports in developing larger strategies and goals while being mindful of budgets; identifying individual needs to supply suitable onboarding, training, support, and growth opportunities• Driving and securing client results; ensuring timelines, KPIs, goals, and expectations are being met• Assessing the effectiveness of client wins; adopting methods to provide data and shape future strategies• Overseeing the creation of client deliverables (PR plans, strategy documents) and execution of client scopes (media relations, partnerships, events, influencers, speaking engagements, awards, and more)• Providing final sign off on press materials, pitches, media lists, timelines, plans, decks, and reports• Promoting a culture of high performance, commitment to quality, and continuous improvement• Rating individual performance, determining salary adjustments, and awarding promotions as needed• Clients include Alaia Belize, Brickell City Centre, Mr. Chow, REEF Technology, Rooftop Cinema Club, and Zuma (U.S. and Mediterranean)
Worked directly with Telemundo’s C-suite and most senior executive leaders (and across network teams and company functions) to champion the organization’s thought leadership vision, identify speaking opportunities, and cascade narratives about the enterprises’ goals, strategy, position, and values.
• Spearheaded long-term strategic external engagement plans and platforms for C-suite executives• Influenced and guided executives’ engagement efforts, ensuring alignment with company narrative• Secured earned speaking opportunities for leaders at top-tier events (Forbes, Digiday, Variety, Adweek)• Led all aspects of award nominations for company and executives to fortify position as industry leaders• Produced executive speeches, presentations, Q&As, and other communications (including keynote addresses, panel remarks, video scripts, op-eds, and social media copy) and any accompanying visuals• Developed briefing documents for executives, conducted preparation for interviews or presentations, (including support with content design and visuals), and provided day-of on-site staffing at events• Single-handedly managed the content, strategy, community management, and performance of 15 corporate, consumer, and executive social accounts; later onboarded and managed an agency to assist• Participated in the design, content mapping, copywriting, and year-long buildout of a corporate website• Executed 20% more speaking engagements year-over-year in 2020 despite two-month hiatus due to COVID; outperformed all-time records across social accounts (impressions, engagement, reach, growth)
Executed award-winning campaigns (including public and community affairs, public information, social and digital, executive, internal, employee, and crisis communications) for MIA and other County airports.
• Created and executed a yearly communications plan encompassing airport, County, and Federal goals• Drafted and disseminated public information documents; served as an official airport spokeswoman in media interviews regarding airport initiatives, milestones, conditions, operations, and emergencies• Prepared executives for interviews; planned and staffed press conferences, briefings, or media shoots• Coordinated unified messaging with federal agencies, airlines, government officials, and stakeholders• Led efforts to highlight the positive economic impact of airport operations beyond passenger travel
If The Great Resignation has taught us nothing else, it's that employee engagement is even more important than we'd ever imagined. And, honestly, you can't effectively engage employees without transparent and relatable internal communications.
The companies I've worked with have improved employee engagement and productivity and reduced voluntary turnover by more than 100%, as we've introduced innovative channels, corporate storytelling and the implementation of three-way communications.
I've operated as a mentor and trusted advisor to senior leadership on communications and business strategies; and a trusted resource to all colleagues. My roles have forged bridges between human resources/people, operations and marketing/sales.
I was honored with the Achievement in Communications Award from the International Association of Business Communicators, for my internal communications strategy and execution.
Please feel free to reach out to me: email@example.com
Trevor has spent a great deal of time in a number of varied, and often multi-cultural environments in order to provide more efficient and ethical service. These efforts often required the utilization of skills in customer service and communications to assist organizations and companies in attaining compassionate outreach and satisfaction for their target populations and customer bases. As such Trevor is adept at working cross-departmentally with a diverse global team.
Additionally, Trevor has a high level of experience in writing for internal or external matters, having successfully argued for grants and set foundations for publication. Having a great amount of pedagogical training in these forms has also allowed Trevor to train and lift up others to greater heights in these areas. Successful passion projects of Trevor's come in the form of a published honors thesis on comparative healthcare in Indonesia, an investigation of migratory refugee experiences in Germany and Colorado, as well as coordinating with NYC city government to help tenants in subsidized housing. Throughout all of these Trevor has honed further skills in administrative and research practices, and is thus confident in prioritizing a multitude of objectives with a mixed methodological mindset. Trevor seeks to continue to create a more efficient and understanding world by investigating the issues people have with the institutions and products they interact with in order to effect change based upon informed need and desire.
T R E V O R J O H N S O N
Brooklyn, NY • +1 904-613-3452 • firstname.lastname@example.org
Associate Client ManagerFebruary 2022-May 2022
Integral, New York, NY
Resident Communication Associate (Contract)August 2020-April 2021
New York City Housing Authority, New York, NY
Crew MemberOctober 2018-August 2020
Trader Joe’s, New York, NY
Writing ConsultantAugust 2015-May 2018
New College of Florida, Sarasota, FL
Independent ResearcherJanuary 2017-May 2018
Volunteers in Asia, Yogyakarta, Indonesia
Borough of Manhattan Community College— New York, NYAugust 2021-December 2021
Courses in: Statistics, Geographic Information Systems, Computer Science (Python), Multimedia
New College of Florida—Sarasota, FLAugust 2014-May 2018
B.A. Liberal Arts in Anthropology
INTERNSHIPS & VOLUNTEER WORK
African Community Center, Denver, Colorado
Data Entry, Qualitative Analysis, Property Management, Policy Analysis, Administration, Customer Service, Scheduling, Writing Skills, Inbox Management, Field Work, Critical Thinking, Research, Publication, Editing, Google Suite, Microsoft Suite, QGIS, Adobe Illustrator, and Trello.
Highly skilled internal and external communications manager with a consistent track record of success and more than twenty years of experience in content creation, communication planning, broadcast journalism, and media relations. Proven versatility at creating and presenting quality content on multiple media platforms, with a keen eye for detail and a flair for creative enterprise. Exceptional written and verbal communication skills and ability to maintain composure under pressure. Accomplished media and communications specialist, writer, public speaker and researcher. Natural leadership skills with demonstrated ability to successfully manage multidisciplinary teams and deliver results that exceed expectations.
Key leadership team member for staff of 100+ critical government employees. Develop and manage internal and external communication plans through the creation of compelling content to engage diverse stakeholders, achieve cultural and business objectives, and provide strategic guidance and coaching to all levels of the organization.
Pioneered critical new role for a nationally renowned school district serving as press secretary to the Superintendent, public information officer, media and community liaison, chief of internal and external communications, content manager, and public relations specialist.
Responsible for producing and presenting high quality, accurate and visually creative news and weather content to expand viewership and increase brand recognition for CBS owned and operated local news organization.
Data-driven communications professional with more than two decades of experience in higher education communications and marketing. My strengths include storytelling, website development, project management, executive communications, public presentations, e-communications, stylebook development and brand management. I am a collaborative leader who can create change and meaningful results. I enjoy telling stories in creative ways across multiple channels.
Director, Internal Communications, University Health, San Antonio, Texas2020-presentOversee development of internal communications system for more than 11,000 employees. Develop content strategy for employee intranet, weekly targeted e-newsletter campaigns, social media strategies and weekly leadership communication channel. Write executive communications for senior leadership. Update and maintain crisis communications plans, internal stylebook and branding guidelines. Manage internal communications team, including writers, graphic designers and interns.
Senior Manager, Internal Communications, University Health, San Antonio, Texas2016-2020Oversee development of internal communications system for more than 9,000 employees, including rebranding and redesign of intranet, weekly e- newsletter campaigns, and weekly leadership communication channel. Write executive communications for senior leadership. Develop crisis communications plans, internal stylebook and branding guidelines. Manage internal communications team, including writers, graphic designers and interns.
Director of Communications, International Programs, University of Texas at San Antonio, San Antonio, Texas2015-2016Oversee brand development of UTSA International in accordance with UTSA marketing and branding guidelines. Strategically develop all international website content to better illustrate the reach and eﬀect on the wider UTSA community. Innovate use of social networking and CRM tools to boost recruitment of study abroad and international student recruitments. Manage team members who update website information and develop video profiles.
Senior Web Content Producer, UT Health San Antonio, San Antonio, Texas2014-2015Oversee SEO, content and multimedia for the multi-platform redevelopment of UT Health’s academic, research and patient-facing websites. Collaborate with subject matter experts and develop feature profiles and videos of educators and students.
International Media & Marketing Coordinator, International Programs, University of Texas at San Antonio, San Antonio, Texas 2010-2014Develop strategic communications plan and redesign UTSA's international web and social networking presence to increase international student and education abroad recruitment.
Multimedia Editor, Institute of Texan Cultures, University of Texas at San Antonio, San Antonio, Texas2009-2010Create strategic communications plan and project-manage an update to the institute’s website Serve as publications writer and editor.
Writer/Editor, Assistant Director of Publications, Drury University, Springfield, Missouri — 2004-2009Oversee writing and editing for website content, admissions materials, development materials and the alumni magazine. Project manager and copy editor for The Creation of a University: The Drury Story Continues by Harvey Asher. Managed a student staﬀ of up to 10 writers and photographers.
Media relations executive with over 20 years experience in high-level public relations and strategic communications. Deep expertise in professional sports (NFL) and celebrity communications; played a role in digital transformation as a member of Chicago Bears communications team. Leader in implementing organizational messages and P.R. strategies for startups and internationally-known brands. Experience with crisis communication, writing, editing, desktop publishing, event management, press conference messaging, media training, social media monitoring and content creation. Excels in high-pressure, deadline-driven, collaborative environments.
Chicago State University
Chicago, Illinois 2020-Current
Associate Athletic Director - Communications & Digital Media
Lead operations related to Athletic Communications; including media relations, creative solutions, social media and digital networks.
XFL SEATTLE DRAGONS
Seattle, Washington 2019-2020
Director, Communications & Media Relations
Key member of five-person senior leadership team launching a new professional American football league (XFL) in the Seattle market. Conceived and executed local and regional communications and media relations strategy, which consisted of the cultivation and day-to-day management of media and local influencer relationships to raise corporate, team and individual player visibility in the Seattle market. Coordinated operations team focused on communications for special events and game days.
Independent Media Consulting
Specialized in early stage consulting for sports related ventures. Facilitated athlete acquisition for new product and event promotions, advise in all aspects of communications, including press release and biography writing, logo design, fundraising and event management. Projects included:
Chicago Bears Football Team
Lake Forest, Illinois 2001-2017
Media Relations Manager, 2004-2017
Assistant Director of Public Relations, 2001-2004
Senior member of a four-person communications leadership team in the NFL’s second-largest market with leadership responsibilities in both business and football operations, creating story ideas, pitches, press releases and social media content for both groups, including player and organization community involvement.
Special Events Planning and Game Day Operations
UNIVERSITY OF ILLINOIS, Assistant Sports Information Director 1998-2001
BIG TEN CONFERENCE, Communications Intern 1997-1998
UNIVERSITY OF MINNESOTA, Media Relations Intern, Men’s Athletics 1995-1997
NORTH DAKOTA STATE UNIVERSITY, Fargo, North Dakota
B.A., Mass Communication
Head, Communication and Employee Engagement
Standard Chartered Bank, Singapore
September 2021 - Present
Director, Client Content
July 2014 - January 2021
Vice President, Head of Regional Media Relations and Strategy, Asia Pacific
Société Générale, Hong Kong
March 2013 - July 2014
– US Citizen – TS Clearance
Areas of Expertise
Career Highlights include:
PROFESSIONAL EXPERIENCEUS Department of Energy - March 2021- Present
Engagement Lead (contractor)
Leading team to overcome global challenges by positioning the organization as a thought leader and highlight the expertise of program staff through targeted stakeholder engagement and content
US Office of Personnel Management - March 2018 – January 2021Director of Communications & Public Affairs, Senior Executive Service (SES)
Recruited by former private sector client to lead communications, and act as chief spokesperson, for the Federal agency, which engages with 12.6 million employees, retirees, Congress, and third parties. As a SES, I was serving in a key position, reporting directly to two top Presidential appointees. I was responsible for creation of a new strategic plan, multi-year budgets, and operational strategies, reshaping department, hired, and trained new staff, improved infrastructure, introduced new technologies, and multi-media communications. Counseled senior leadership on communications strategies.
Art Craft Health (patient education and advocacy) - March 2013 – December 2017
Vice President – Client Services
Led the building and launch of customized communications solutions to engage diverse audience groups throughout the patient care continuum.
The 9.8 Group - January 2011 – March 2013
Senior Director Corporate Affairs
Developed and implemented a company-wide corporate affairs strategy for multi-cultural, healthcare communications holding company which led to global expansion for corporate interests.
New Jersey State Chamber of Commerce - May 2008 – January 2011Vice President Communications and Public AffairsManaged 360 communications program for a statewide business advocacy association.
WPP, plc - March 2002 – May 2008Grey Group Advertising - May 2004 – May 2008
Director Corporate Relations
Led the new strategy and creation of new campaigns to both healthcare professionals and consumers which led to winning of $18.5 million of global launch business:
Brand Union - March 2002 – May 2004Senior Vice President Branding Led global healthcare branding and corporate reputation practice in 8 countries on 3 continents
Wyeth Pharmaceuticals - April 1999 - March 2002Director – Community Relations and Public Affairs
Managed patient engagement programs for ethical product line and responsible for meeting with communities and patient groups on adverse events and litigation.
Ivax Corporation - May 1995 - April 1999Director –Government Relations
Reporting to President and CEO, led the company’s public-facing advocacy efforts.
Medulan Consulting – Marketing and communications services - December 2017- March 2018
Built marketing communications plans for Nestle Nutrition and Bristol Myers Squibb.
DIGITAL/SOCIAL MEDIA EXPERTISEMarketing Skills: Social Media Management, Content Marketing, SEO Marketing AutomationTechnical: Microsoft, CRM and CMS, Adobe (Connect and Design), SharePoint, Smug Mug, WordPress, and Google marketing (Analytics, Tag Manager, Search Console, Optimize), Twitter, LinkedIn, Instagram, YouTube, and Facebook
Fairleigh Dickinson University MBA (in progress)
Mississippi State University BA Political Science – minor in Mass Media
Crisis Communications Georgetown University
Fluent in Italian and working knowledge of Spanish.
All things communications: certified digital strategist, media and public relations, corporate and crisis communications, speech writing, marketing, project management, executive media training, and customer service training.
Skills I hold include: digital analysis and content creation, branding, corporate training, event development and implementation, process analysis and project management, strategic business planning, maintaining public and media relationships, crisis communication, art direction, advertising, marketing collateral development, nurturing partnerships, building consensus.
I'm an award-winning communications professional with experience in expanding digital presence, brand development, and crafting messages tailored for custom audiences. My communications experience includes a Fortune 500 company, healthcare organizations, and non-profit and tourism sectors.
I am a writer/editor and creative director for publications, and digital content management. Extensive experience in public, media, and client relations, including, collateral development and production, digital influence and marketing, strategic planning.
Skilled spokesperson experienced in crisis management and executive communications. Experienced in developing and implementing strategic communications and public relations programs in complex, matrixed organizations. Highly adept at translating complex information into clear, concise messaging. Exemplary interpersonal skills used to interact and build strategic alliances with internal and external stakeholders, senior leaders, and the news media.
Director, Corporate Communications
Digimarc · Nov 2021 - Present
Director of Communications
HudsonAlpha Institute for Biotechnology · Mar 2019 - Nov 2021
Communications & Marketing Manager
Texas A&M AgriLife Extension Service · Jul 2016 - Mar 2019
Multi-talented graphics specialist with 8+ years working in the field for various companies with extensive experience in packaging, branding, web, video production/editing, print, and marketing graphics. Organized team player able to juggle multiple projects at once. Astounding time management and organizational skills. Able to identify opportunities and spark a connection between people and content.
Graphic Designer January 2021 – Present General Motors Company (GMC) Warren, MI/RemoteAssist with transforming wireframes into prototypes to help calibrate the UI.Analyze new sketches to ensure they properly align with specifications.Shape sketch background images to be used for vehicle dashboards.Characterize defects then collaborate with designers on a course of action.Put together Excel spreadsheets for data visualization and data analysis.
Graphic Designer/Communications Specialist November 2019 – July 2020 Michigan Department of Health and Human Services (MDHHS) Lansing, MIDesigned original content that was used in the state's public health facilities.Used PowerPoint to create presentations that helped train state employees.Developed visual content that was placed on the states website.Assured activities addressed federal and state program reporting requirements.Wrote budget narratives to meet federal and state funding requirements.
Senior Graphic Designer March 2019 – November 2019 Labor Law Poster Service Incorporated (LLPS Inc.) Lansing, MICreated labor law posters with Adobe Illustrator, InDesign, and Photoshop.Researched state and federal labor laws to maintain government standards.Made state solicitations that were mailed out to businesses in 48 states.Built websites with WordPress to be visually appealing and easy to navigate.Revamped the company logo and letter heads, boosting their brand image.
Senior Graphic Designer/Marketing Assistant April 2018 – March 2019Bavarian Inn Lodge and Conference Center Frankenmuth, MIConstructed print, web, and motion graphics to entice families and individuals.Utilized HubSpot to send commercial messages to targeted audiences.Managed the Bavarian Inn Lodge social media accounts with Hootsuite.Worked with the marketing team to increase social media followers by 500%.Mentored and worked with a small team of designers then oversaw their work.
Graphic Designer June 2017 – April 2018 Saginaw Valley State University Athletic Department (SVSU) University Center, MILed in creating designs that were used to recruit high-priority athletes.Produced schedules, flies, invitations, and web content to be captivating.Prepared highlight reels of players that were sent out to the pro leagues.Generated visual content for Facebook, Instagram, Twitter, and YouTube.Ensured compliance with branding guidelines in both print and digital media.
Senior Graphic Designer/Marketing Manager December 2014 – June 2017Graphics Plus Bay City, MICollaborated with customers on the most appropriate graphic design option.Translated customer needs and branding into marketing design strategies.Modernized companies' previous designs to give them a present-day look.Enhanced photos for companies to be more vibrant, appealing, and enticing.Managed outside vendors and printers for customer's businesses.
Passionate, versatile communications leader with extensive expertise in executing strategic communication strategies that promote the employer brand. Skilled at developing, managing, and measuring communications campaigns that influence key stakeholders, increase employee engagement, and educate people on health and financial areas to help them succeed. Equipped with strong collaborative and consultative skills—can cultivate productive working relations and achieve goals within a short amount of time. Advanced skills in multimedia (email, mobile, print, social media, video, and web-based).
Lead benefits marketing and communication strategies for Fortune 500 and government clients designed to inform, inspire, and engage plan sponsor participants, senior leadership, and other stakeholders. Account manager and project lead for developing and implementing client communication project plans, messaging, and digital media channels that support millions of defined benefit, defined contribution and health and insurance communications.
Facilitated human-capital communication strategies for the largest customer-owned health insurance company in America. Consulted on over 300 projects by collaborating with all levels of the company and achieved high success by creating efficient workflows and processes.
Recognized as a regional subject matter expert and public speaker while establishing a wide variety of communication strategies that improved client engagement. Led team of eight consultants, trained staff on writing and designing presentations, and consulted on cultural communications and branding initiatives.
Contracted to oversee a communication project for a nationwide technology system implementation for more than 20,000 financial institutions.
Orchestrated internal and external communications, media relations, brand awareness, and event planning. Collaborated with the C-Suite to develop key strategies for visual identity, lead generation, thought leadership, and public relations.
Specialized in writing communication strategies on retirement and financial wellness educations programs and tailored content for employees of mid-to-large size companies.
A visionary, strategic communications leader with a proven track record of elevating or turning around marketing and communication efforts nationwide. An outstanding verbal and written communicator with the ability to craft award-winning marketing and communication plans that resonate with target audiences and deliver measurable results.
M.S. Management and Leadership, Western Governors University, Salt Lake City, Utah
B.A., Communications, Flagler College, St. Augustine, Florida
Executive Director of Marketing and Media, 2018-present
Florida SouthWestern State College, Ft. Myers, Florida
3.5 years of progressive experience in B2C and B2B marketing strategies utilizing digital and traditional marketing as well as providing public relations and enrollment marketing leadership. A proven track record in managing a range of marketing and communications functions such as brand management, campaigns, digital marketing, creative services, marketing conversion success, business intelligence analysis, public relations, customer engagement, and other community engagement efforts.
As the senior most communications executive, served as one of six executive cabinet members and lead public relations advisor to the college President.
Trusted counsel to vice presidents, deans, department heads, faculty and staff in formulating and implementing effective marketing strategies and communications campaigns.
Proven success working closely with executives on messaging, speaking opportunities, media training, internal communications, and more.
Calm under pressure possessing crisis tested incident messaging skills to help leaders navigate politically charged communications and public statements.
Chief brand architect in the rebranding of FSW under the “Elevate Your Opportunities” campaign resulting in a 50% increase in awareness among students and community members.
Utilizing internal data, market research, and peer institution trends, analyzed metrics, drew actionable conclusions, and quick adapted to develop effective brand communications, as well as enrollment and student retention campaigns.
Developed and deployed a new emergency communications system, new enrollment marketing materials, website homepage, new college APP, as well as three new digital marketing channels.
Trained more than 100 college communications practitioners.
Created digital marketing campaign that performed at a 0.86% CTR and an enrollment yield digital marketing campaign for applicants that performed at a 1.05% CTR, far above the 0.22% industry average.
Oversaw the redesign on the FSW homepage that increased impressions by 200 percent with targeted audiences.
Grew FSW social media audience by 46 percent on Facebook and 200 percent on Instagram.
Designed and implemented a College-wide emergency communication system and crisis communication plan.
Executive Director of Communications and Community Engagement, 2014- 2018
Collier County Public Schools, Naples, Florida
Responsible for district-wide communication with 46,000 students, parents, and 7,000 employees.
Served as the school district spokesperson and primary point of contact for all media inquiries. Utilized extensive media management and marketing background to counsel all fifty schools on effective communications strategies, media and crisis management.
Duties included running school board meetings, oversight of district’s television channel, district and school websites, district APP, as well as marketing various school events, curricular programs, and strategic initiatives.
Communications was cited as one of four powerful school district practices in 2018 AdvancED accreditation report.
Awarded a national NSPRA Gold Medallion award for innovative communication techniques: developing and implementing a district-wide plan to use social media in the classroom of all 50 schools
News Director, 2012 to 2014
KEYE TV/Telemundo Austin, Austin, Texas
Complete managerial oversight of 75-person newsroom serving both CBS and Telemundo television stations. Fiscal management of five-million-dollar news budget.
Cross department liaison responsible for product marketing, sales/news partnerships, news content development, as well as recruitment and training of staff.
News ratings made triple digit increases year to year while station stayed at targeted budget.
In less than 12 months, designed and completed a newsroom-wide rebuild of systems and
structures including the launch of a digital-first communication strategy.
Recruited, hired, and trained 45 new employees in one year while acting as a corporate culture
Assistant News Director, 2012
WOFL FOX 35, Orlando, Florida
Improved newsgathering systems and made double-digit ratings increases in under a year.
Assistant News Director, 2006 to 2012
WBBH NBC 2/ABC 7, Fort Myers, Florida
Editorial oversight of all newscasts and original reporting. Hired, trained, and mentored reporting staff.
Lead the most successful six-year period in company history, creating a #1 television station at NBC-2 and driving ABC-7 to profitability.
Executive Producer, 2005 to 2006
WSB TV, Atlanta, Georgia
Direct oversight of the most dominant morning news program in Atlanta.
Executive Producer, 2004 to 2005
KIRO TV, Seattle, Washington
Moved the morning show from #3 to #2 in ratings, and then did the same for the 11pm newscast.
Executive Producer, 2003 to 2004
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