CANDIDATES & FREELANCERS
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I'm an accredited public relations professional and nonprofit leader with 16 years of experience effectively planning and executing communications campaigns for global and regional organizations.
Via Sunnyside Communications, I specialize in developing bilingual (English and Spanish) messages and public relations strategies for human services programs and campaigns. My focus is on helping improve social determinants of health for the communities my clients serve. I've worked with organizations specializing in improving outcomes related to mental health, intellectual and developmental disability services, public health, neurodiversity, education, agricultural health and safety, maternal health, and child abuse prevention.
Own and operate a minority and woman-owned public relations consultancy that provides planning, writing, and training services in English and Spanish. Client projects include:
I focused on strategy development and campaign management for both internal and external audiences to shift the narrative about people with mental illness, substance use disorders, and intellectual and developmental disabilities.
My objective was to identify and amplify visibility opportunities for global and regional leadership by developing thought leadership pieces, pitching and organizing interviews, and managing all internal branding and messaging for Mediabrands’ eight agencies across 17 countries.
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Results-oriented communication strategist with deep experience in local, domestic, and international settings. A reputation for practicing the highest professional standards. Analytical and hands-on with a proven track record of proactive leadership and management that builds and inspires cohesive teams.
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With more than 20 years of professional experience in corporate communications, Allison Bermudez is a collaborative team player and strategic thinker who leads with conviction. She has an executive presence and is skilled at building relationships. Allison is a mentor at heart and passionate about developing high-performing teams, shaping organizational culture, increasing employee engagement, communicating with purpose, marketing products and services, and building brands in a diverse and inclusive workplace.
Allison is responsible for driving the strategic direction for internal, executive and crisis communications. As a constant advocate for employees and relentless champion of the mission and core values, she believes the most informed employees are the most engaged employees. She is an advocate for diversity, equity and inclusion. She previously held responsibility for external communications and media relations across an international footprint.
Before relocating to Little Rock, Allison served as vice president and corporate communications director at a large regional bank where she oversaw internal, external, executive and crisis communications; PR/media relations; corporate event management; communication channels; employee engagement and brand. During her tenure, she drove change management initiatives related to mergers, acquisitions and growth, and created numerous culture-evolving campaigns that generated positive employee engagement, increased brand awareness and strengthened community impacts.
Allison earned a bachelor’s degree in communication from the University of Mobile and a Master of Business Administration with a graduate certificate in nonprofit management from the University of Southern Mississippi. She is a graduate of Leadership Arkansas and Leadership Gulf Coast.
Specific areas of expertise include but are not limited to:
• Strategic External & Internal Communications
• Brand Management
• Executive Communications
• Crisis Communications
• DEI Communications
• Leadership
• Marketing Strategy
• Media Relations
• Public Relations
• Organizational Culture
• Employee Engagement
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Creative, results-driven, strategic communications professional with over 20 years of experience successfully planning and implementing communications for a variety of organizations across multiple industries. Trusted C-suite advisor, resourceful problem solver and enthusiastic team builder with proven leadership skills.
January 2011 – Present
Association for Materials Protection and Performance (formerly NACE International)
Houston, TX (remote)
February 2007 – December 2010
Association for Unmanned Vehicle Systems International
Arlington, VA
November 2002 – February 2007
Chef Roberto Donna - Galileo Restaurant, Laboratorio, Osteria and Bebo Trattoria
Washington, DC/Arlington, VA
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Dynamic and competent communications executive with proven experience turning business goals and objectives into strategic communications plans that generate desired results with targeted audiences. Leverages executive-level experience alongside a history of creative/innovative marketing communications successes when working with C-Suite level leaders. Utilizes research, needs assessments, and data analysis to streamline communications and public relations plans that engage target audiences. Seeking to leverage this notable expertise and skills in navigating internal/external relationships to acquire a senior communications/public relations role.
Professional Portfolio: https://www.tinamillercommpro.com/
Paradise Valley Community College/Maricopa Colleges
Phoenix, Arizona
Rio Salado College/Maricopa Colleges
Tempe, Arizona
Plexus Worldwide
Boys & Girls Clubs of Metro Phoenix
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I’m an ambitious leader, energetic team-builder, avid problem-solver, and award-winning communicator with a successful cross-industry track record of maximizing efficiencies and surpassing expectations. Having worked in travel, lifestyle, hospitality, law, real estate, technology, financial services, and even the public sector and entertainment, I bring a sharp skill set and uncanny ability to solve problems. Add to this my work in digital, corporate social responsibility, corporate, crisis, and government, and having me on your team means you have someone who thinks like a CMO – and sometimes a CEO – on your side.
Leading, mentoring, and growing a team of six that habitually delivers big wins for nearly 20 agency clients (which span the entertainment, food & beverage, hospitality, luxury lifestyle, real estate, retail, technology, and travel industries).
• Setting and executing a vision for QUINN Miami alongside the office founder (as well as a vision for the broader agency, alongside the remaining senior leadership), providing ideas and implementing protocols that will have a clear and direct impact on the agency's culture, future growth trajectory, and profitability
• Implementing protocols/practices to definitively and positively impact culture, growth, and profitability
• Supporting new business development and pitching, helping map staffing needs or identify solutions
• Fostering client relationships; earning clients’ trust and buy-in when it comes to our strategic counsel
• Coaching direct reports in developing larger strategies and goals while being mindful of budgets; identifying individual needs to supply suitable onboarding, training, support, and growth opportunities
• Driving and securing client results; ensuring timelines, KPIs, goals, and expectations are being met
• Assessing the effectiveness of client wins; adopting methods to provide data and shape future strategies
• Overseeing the creation of client deliverables (PR plans, strategy documents) and execution of client scopes (media relations, partnerships, events, influencers, speaking engagements, awards, and more)
• Providing final sign off on press materials, pitches, media lists, timelines, plans, decks, and reports
• Promoting a culture of high performance, commitment to quality, and continuous improvement
• Rating individual performance, determining salary adjustments, and awarding promotions as needed
• Clients include Alaia Belize, Brickell City Centre, Mr. Chow, REEF Technology, Rooftop Cinema Club, and Zuma (U.S. and Mediterranean)
Worked directly with Telemundo’s C-suite and most senior executive leaders (and across network teams and company functions) to champion the organization’s thought leadership vision, identify speaking opportunities, and cascade narratives about the enterprises’ goals, strategy, position, and values.
• Spearheaded long-term strategic external engagement plans and platforms for C-suite executives
• Influenced and guided executives’ engagement efforts, ensuring alignment with company narrative
• Secured earned speaking opportunities for leaders at top-tier events (Forbes, Digiday, Variety, Adweek)
• Led all aspects of award nominations for company and executives to fortify position as industry leaders
• Produced executive speeches, presentations, Q&As, and other communications (including keynote addresses, panel remarks, video scripts, op-eds, and social media copy) and any accompanying visuals
• Developed briefing documents for executives, conducted preparation for interviews or presentations, (including support with content design and visuals), and provided day-of on-site staffing at events
• Single-handedly managed the content, strategy, community management, and performance of 15 corporate, consumer, and executive social accounts; later onboarded and managed an agency to assist
• Participated in the design, content mapping, copywriting, and year-long buildout of a corporate website
• Executed 20% more speaking engagements year-over-year in 2020 despite two-month hiatus due to COVID; outperformed all-time records across social accounts (impressions, engagement, reach, growth)
Executed award-winning campaigns (including public and community affairs, public information, social and digital, executive, internal, employee, and crisis communications) for MIA and other County airports.
• Created and executed a yearly communications plan encompassing airport, County, and Federal goals
• Drafted and disseminated public information documents; served as an official airport spokeswoman in media interviews regarding airport initiatives, milestones, conditions, operations, and emergencies
• Prepared executives for interviews; planned and staffed press conferences, briefings, or media shoots
• Coordinated unified messaging with federal agencies, airlines, government officials, and stakeholders
• Led efforts to highlight the positive economic impact of airport operations beyond passenger travel
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If The Great Resignation has taught us nothing else, it's that employee engagement is even more important than we'd ever imagined. And, honestly, you can't effectively engage employees without transparent and relatable internal communications.
The companies I've worked with have improved employee engagement and productivity and reduced voluntary turnover by more than 100%, as we've introduced innovative channels, corporate storytelling and the implementation of three-way communications.
I've operated as a mentor and trusted advisor to senior leadership on communications and business strategies; and a trusted resource to all colleagues. My roles have forged bridges between human resources/people, operations and marketing/sales.
I was honored with the Achievement in Communications Award from the International Association of Business Communicators, for my internal communications strategy and execution.
Please feel free to reach out to me: cjpalermo21@gmail.com
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Trevor has spent a great deal of time in a number of varied, and often multi-cultural environments in order to provide more efficient and ethical service. These efforts often required the utilization of skills in customer service and communications to assist organizations and companies in attaining compassionate outreach and satisfaction for their target populations and customer bases. As such Trevor is adept at working cross-departmentally with a diverse global team.
Additionally, Trevor has a high level of experience in writing for internal or external matters, having successfully argued for grants and set foundations for publication. Having a great amount of pedagogical training in these forms has also allowed Trevor to train and lift up others to greater heights in these areas. Successful passion projects of Trevor's come in the form of a published honors thesis on comparative healthcare in Indonesia, an investigation of migratory refugee experiences in Germany and Colorado, as well as coordinating with NYC city government to help tenants in subsidized housing. Throughout all of these Trevor has honed further skills in administrative and research practices, and is thus confident in prioritizing a multitude of objectives with a mixed methodological mindset. Trevor seeks to continue to create a more efficient and understanding world by investigating the issues people have with the institutions and products they interact with in order to effect change based upon informed need and desire.
T R E V O R J O H N S O N
Brooklyn, NY • +1 904-613-3452 • trevor.j.johnson08@gmail.com
EXPERIENCE
Associate Client Manager
February 2022-May 2022
Integral, New York, NY
Resident Communication Associate (Contract)
August 2020-April 2021
New York City Housing Authority, New York, NY
Crew Member
October 2018-August 2020
Trader Joe’s, New York, NY
Writing Consultant
August 2015-May 2018
New College of Florida, Sarasota, FL
Independent Researcher
January 2017-May 2018
Volunteers in Asia, Yogyakarta, Indonesia
EDUCATION
Borough of Manhattan Community College— New York, NY
August 2021-December 2021
Courses in: Statistics, Geographic Information Systems, Computer Science (Python), Multimedia
New College of Florida—Sarasota, FL
August 2014-May 2018
B.A. Liberal Arts in Anthropology
INTERNSHIPS & VOLUNTEER WORK
Intern June 2016- July 2016 African Community Center, Denver, Colorado |
Renovation Worker & Researcher January 2016- February 2016 Bavaria, Germany |
TECHNICAL SKILLS
Data Entry, Qualitative Analysis, Property Management, Policy Analysis, Administration, Customer Service, Scheduling, Writing Skills, Inbox Management, Field Work, Critical Thinking, Research, Publication, Editing, Google Suite, Microsoft Suite, QGIS, Adobe Illustrator, and Trello.
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Highly skilled internal and external communications manager with a consistent track record of success and more than twenty years of experience in content creation, communication planning, broadcast journalism, and media relations. Proven versatility at creating and presenting quality content on multiple media platforms, with a keen eye for detail and a flair for creative enterprise. Exceptional written and verbal communication skills and ability to maintain composure under pressure. Accomplished media and communications specialist, writer, public speaker and researcher. Natural leadership skills with demonstrated ability to successfully manage multidisciplinary teams and deliver results that exceed expectations.
Key leadership team member for staff of 100+ critical government employees. Develop and manage internal and external communication plans through the creation of compelling content to engage diverse stakeholders, achieve cultural and business objectives, and provide strategic guidance and coaching to all levels of the organization.
KEY ACCOMPLISHMENTS:
Pioneered critical new role for a nationally renowned school district serving as press secretary to the Superintendent, public information officer, media and community liaison, chief of internal and external communications, content manager, and public relations specialist.
KEY ACCOMPLISHMENTS:
Responsible for producing and presenting high quality, accurate and visually creative news and weather content to expand viewership and increase brand recognition for CBS owned and operated local news organization.
KEY ACCOMPLISHMENTS:
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Data-driven communications professional with more than two decades of experience in higher education communications and marketing. My strengths include storytelling, website development, project management, executive communications, public presentations, e-communications, stylebook development and brand management. I am a collaborative leader who can create change and meaningful results. I enjoy telling stories in creative ways across multiple channels.
Director, Internal Communications, University Health, San Antonio, Texas
2020-present
Oversee development of internal communications system for more than 11,000 employees. Develop content strategy for employee intranet, weekly targeted e-newsletter campaigns, social media strategies and weekly leadership communication channel. Write executive communications for senior leadership. Update and maintain crisis communications plans, internal stylebook and branding guidelines. Manage internal communications team, including writers, graphic designers and interns.
Senior Manager, Internal Communications, University Health, San Antonio, Texas
2016-2020
Oversee development of internal communications system for more than 9,000 employees, including rebranding and redesign of intranet, weekly e- newsletter campaigns, and weekly leadership communication channel. Write executive communications for senior leadership. Develop crisis communications plans, internal stylebook and branding guidelines. Manage internal communications team, including writers, graphic designers and interns.
Director of Communications, International Programs, University of Texas at San Antonio, San Antonio, Texas
2015-2016
Oversee brand development of UTSA International in accordance with UTSA marketing and branding guidelines. Strategically develop all international website content to better illustrate the reach and effect on the wider UTSA community. Innovate use of social networking and CRM tools to boost recruitment of study abroad and international student recruitments. Manage team members who update website information and develop video profiles.
Senior Web Content Producer, UT Health San Antonio, San Antonio, Texas
2014-2015
Oversee SEO, content and multimedia for the multi-platform redevelopment of UT Health’s academic, research and patient-facing websites. Collaborate with subject matter experts and develop feature profiles and videos of educators and students.
International Media & Marketing Coordinator, International Programs, University of Texas at San Antonio, San Antonio, Texas 2010-2014
Develop strategic communications plan and redesign UTSA's international web and social networking presence to increase international student and education abroad recruitment.
Multimedia Editor, Institute of Texan Cultures, University of Texas at San Antonio, San Antonio, Texas
2009-2010
Create strategic communications plan and project-manage an update to the institute’s website Serve as publications writer and editor.
Writer/Editor, Assistant Director of Publications, Drury University, Springfield, Missouri — 2004-2009
Oversee writing and editing for website content, admissions materials, development materials and the alumni magazine. Project manager and copy editor for The Creation of a University: The Drury Story Continues by Harvey Asher. Managed a student staff of up to 10 writers and photographers.
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Media relations executive with over 20 years experience in high-level public relations and strategic communications. Deep expertise in professional sports (NFL) and celebrity communications; played a role in digital transformation as a member of Chicago Bears communications team. Leader in implementing organizational messages and P.R. strategies for startups and internationally-known brands. Experience with crisis communication, writing, editing, desktop publishing, event management, press conference messaging, media training, social media monitoring and content creation. Excels in high-pressure, deadline-driven, collaborative environments.
EXPERIENCE
Chicago State University
Chicago, Illinois 2020-Current
Associate Athletic Director - Communications & Digital Media
Lead operations related to Athletic Communications; including media relations, creative solutions, social media and digital networks.
XFL SEATTLE DRAGONS
Seattle, Washington 2019-2020
Director, Communications & Media Relations
Key member of five-person senior leadership team launching a new professional American football league (XFL) in the Seattle market. Conceived and executed local and regional communications and media relations strategy, which consisted of the cultivation and day-to-day management of media and local influencer relationships to raise corporate, team and individual player visibility in the Seattle market. Coordinated operations team focused on communications for special events and game days.
Independent Media Consulting
Nationwide 2017-2019
Specialized in early stage consulting for sports related ventures. Facilitated athlete acquisition for new product and event promotions, advise in all aspects of communications, including press release and biography writing, logo design, fundraising and event management. Projects included:
Chicago Bears Football Team
Lake Forest, Illinois 2001-2017
Media Relations Manager, 2004-2017
Assistant Director of Public Relations, 2001-2004
Senior member of a four-person communications leadership team in the NFL’s second-largest market with leadership responsibilities in both business and football operations, creating story ideas, pitches, press releases and social media content for both groups, including player and organization community involvement.
Strategic Initiatives
Public Relations
Special Events Planning and Game Day Operations
UNIVERSITY OF ILLINOIS, Assistant Sports Information Director 1998-2001
BIG TEN CONFERENCE, Communications Intern 1997-1998
UNIVERSITY OF MINNESOTA, Media Relations Intern, Men’s Athletics 1995-1997
EDUCATION
NORTH DAKOTA STATE UNIVERSITY, Fargo, North Dakota
B.A., Mass Communication
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Head, Communication and Employee Engagement
Standard Chartered Bank, Singapore
September 2021 - Present
Director, Client Content
Citi, Singapore
July 2014 - January 2021
Vice President, Head of Regional Media Relations and Strategy, Asia Pacific
Société Générale, Hong Kong
March 2013 - July 2014
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– US Citizen – TS Clearance
Areas of Expertise
Career Highlights include:
PROFESSIONAL EXPERIENCE
US Department of Energy - March 2021- Present
Engagement Lead (contractor)
Leading team to overcome global challenges by positioning the organization as a thought leader and highlight the expertise of program staff through targeted stakeholder engagement and content
US Office of Personnel Management - March 2018 – January 2021
Director of Communications & Public Affairs, Senior Executive Service (SES)
Recruited by former private sector client to lead communications, and act as chief spokesperson, for the Federal agency, which engages with 12.6 million employees, retirees, Congress, and third parties. As a SES, I was serving in a key position, reporting directly to two top Presidential appointees. I was responsible for creation of a new strategic plan, multi-year budgets, and operational strategies, reshaping department, hired, and trained new staff, improved infrastructure, introduced new technologies, and multi-media communications. Counseled senior leadership on communications strategies.
Notable accomplishments:
Art Craft Health (patient education and advocacy) - March 2013 – December 2017
Vice President – Client Services
Led the building and launch of customized communications solutions to engage diverse audience groups throughout the patient care continuum.
The 9.8 Group - January 2011 – March 2013
Senior Director Corporate Affairs
Developed and implemented a company-wide corporate affairs strategy for multi-cultural, healthcare communications holding company which led to global expansion for corporate interests.
New Jersey State Chamber of Commerce - May 2008 – January 2011
Vice President Communications and Public Affairs
Managed 360 communications program for a statewide business advocacy association.
WPP, plc - March 2002 – May 2008
Grey Group Advertising - May 2004 – May 2008
Director Corporate Relations
Led the new strategy and creation of new campaigns to both healthcare professionals and consumers which led to winning of $18.5 million of global launch business:
Brand Union - March 2002 – May 2004
Senior Vice President Branding
Led global healthcare branding and corporate reputation practice in 8 countries on 3 continents
Wyeth Pharmaceuticals - April 1999 - March 2002
Director – Community Relations and Public Affairs
Managed patient engagement programs for ethical product line and responsible for meeting with communities and patient groups on adverse events and litigation.
Ivax Corporation - May 1995 - April 1999
Director –Government Relations
Reporting to President and CEO, led the company’s public-facing advocacy efforts.
SELECTED CONSULTING
Medulan Consulting – Marketing and communications services - December 2017- March 2018
Built marketing communications plans for Nestle Nutrition and Bristol Myers Squibb.
DIGITAL/SOCIAL MEDIA EXPERTISE
Marketing Skills: Social Media Management, Content Marketing, SEO Marketing Automation
Technical: Microsoft, CRM and CMS, Adobe (Connect and Design), SharePoint, Smug Mug, WordPress, and Google marketing (Analytics, Tag Manager, Search Console, Optimize), Twitter, LinkedIn, Instagram, YouTube, and Facebook
EDUCATION
Fairleigh Dickinson University MBA (in progress)
Mississippi State University BA Political Science – minor in Mass Media
Crisis Communications Georgetown University
Fluent in Italian and working knowledge of Spanish.
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All things communications: certified digital strategist, media and public relations, corporate and crisis communications, speech writing, marketing, project management, executive media training, and customer service training.
Skills I hold include: digital analysis and content creation, branding, corporate training, event development and implementation, process analysis and project management, strategic business planning, maintaining public and media relationships, crisis communication, art direction, advertising, marketing collateral development, nurturing partnerships, building consensus.
I'm an award-winning communications professional with experience in expanding digital presence, brand development, and crafting messages tailored for custom audiences. My communications experience includes a Fortune 500 company, healthcare organizations, and non-profit and tourism sectors.
I am a writer/editor and creative director for publications, and digital content management. Extensive experience in public, media, and client relations, including, collateral development and production, digital influence and marketing, strategic planning.
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Skilled spokesperson experienced in crisis management and executive communications. Experienced in developing and implementing strategic communications and public relations programs in complex, matrixed organizations. Highly adept at translating complex information into clear, concise messaging. Exemplary interpersonal skills used to interact and build strategic alliances with internal and external stakeholders, senior leaders, and the news media.
Director, Corporate Communications
Digimarc · Nov 2021 - Present
Director of Communications
HudsonAlpha Institute for Biotechnology · Mar 2019 - Nov 2021
Communications & Marketing Manager
Texas A&M AgriLife Extension Service · Jul 2016 - Mar 2019
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