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Senior Marketer With 11+ Years Experience

Greater Chicago Area

I can be described as a passionate, dedicated and hard-working marketing professional with deep experience in email campaigns. I possess strong communication and analytical skills that allows me to work closely with key stakeholders to drive business forward. I am a skilled manager and performance driven leader that values and appreciates contributions from a team and seeks opportunities to promote everyone's personal and professional lives as well as helping the business grow to it's absolute highest potential with new ideas and opportunities.

Sr. Marketer

ComEd | 2020 - Present

Sr. Marketing Manager

NBCUniversal/EzLinks Golf | 2016 - 2020

Owned & managed a monthly email production calendar to drive revenue and lead the success of the Promo Strategy and communicated strategy across Pricing, Product, Digital and Creative teams
Increased active email subscriber lists annually by an average of 10%
Developed rules for CRM tool and used it to target/segment lists by purchase history, loyalty standing, lifetime values and suppressed these users from getting other generic promos
Developed and added modules for weather, countdown timers, last searched & abandoned cart to enhance existing campaigns with 3rd party API’s, RSS feeds and on-site behavior
Managed and developed an email team by teaching them best practices on HTML coding, calendar planning, promo code creation, A/B testing, scheduling and reporting

Email Marketing Specialist

LTD Commodities

Built transactional/lifecycle/trigger email programs to automate real-time campaigns like Welcome Series, Abandoned Cart and Confirmation emails
Analyzed all performance metrics, including revenue, deliverability & opens and used results to drive action and optimization of future messages
Drove customer retention and lifetime value by sending personalized emails and special promos
Configured A/B tests on subject line and content layout, analyze data and report strategy and results to team(s)
To learn more about this candidate, contact talenthub@ragan.com

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