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Social Media Institutional Businesses Lead

METLIFE
NEW YORK, UNITED STATES (HYBRID)
JOB DESCRIPTION

The MetLife Global Brand & Marketing (GBM) team is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns.

This role sits in GBM’s Global Corporate Marketing team focused on supporting our MetLife Investment Management (MIM) and Retirement Income Solutions (RIS) marketing and business teams. This person is an essential team member that will collaborate with key stakeholders to create relevant, inspiring and educational social content that meets the needs of our Institutional Businesses’ audiences; define, analyze, engage, and retain audience segments; and help encourage followers to be active promoters of the MetLife brand.

This Social Media Institutional Businesses Lead will help drive planning, development, and execution of MIM and RIS content for owned social channels – both organic and paid. The ideal candidate will help the team understand how best to execute social media strategies and content in the context of an audience-centric strategy and customer journey, helping to drive ideas, messaging, an editorial calendar and content to attract and engage customers and prospects.

We are investing in a talented individual who is knowledgeable on best practices and trends in social media marketing and understands how to build a digital presence while actively growing our community interactions. This person will be an excellent social media community manager and writer.

Key Responsibilities:

  • Manage MetLife’s owned social channels for our Institutional (MIM and RIS) businesses –, including Facebook, Twitter, LinkedIn, YouTube, Instagram and potentially Tik Tok for test/learn opportunities
  • Help shape and contribute to an evolved overall social strategy in partnership with corporate marketing function and business stakeholders
  • Lead always-on organic and boosted/paid content across our Institutional Businesses, and work with specific activation leads to provide social media expertise and execution support for objective-focused agile teams/pods
  • Lead social coordination and input meetings with Marketing Business Units and corporate stakeholders
  • Maintain social editorial calendar within selected technology platform, which includes ongoing coordination with partners, inputting content, editing, publishing and reporting
  • Develop, write and execute content according to social strategies. Strong writing that inspires customer engagement via social is a must
  • Engage and contribute in relevant social discussions about MetLife, our competitors, and industry trends to better inform social content strategies
  • Work with in-house and agency creative partners to develop appropriate content assets that align with business and digital goals
  • Leverage AI tools to help with content generation
  • Explore new ways to engage and reach target audience segments across owned social channels.
  • Develop and distribute social metrics reporting on content performance across social channels, including social listening and referral traffic to MetLife websites, microsites
  • Foster a healthy “one team” culture that values diversity and inclusion, where ideas can be expressed freely, and collaboration and communication are valued as critical to success

Essential Business Experience and Technical Skills:

Required:

  • 5-10 years of experience working in similar type of role, including writing and community management.
  • Active and well-rounded personal presence on social media, with an understanding of individual social channels and best practices
  • Prior experience managing social channels for B2B Corporate institutions is preferred
  • Experience with editorial calendars and social-specific content creation
  • Excellent communication skills and creative thinking capabilities, with an ability to use both data and intuition to inform decisions
  • Social Listening experience
  • Experience with paid social campaigns
  • Experience in B2B social selling
  • Proficiency in Excel, PowerPoint, Word
  • Experience working in an Agile model

Preferred:

  • Bonus experience and skills include Adobe Creative Suite, Sprinklr, Hearsay Solutions, WordPress, Salesforce
  • BS/BA degree or equivalent work experience

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

The wage range for applicants for this position is $86200 to $114900. This role is also eligible for annual short-term incentive compensation. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.

ABOUT THE COMPANY

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We’re united by our purpose to help our customers and each other create a confident future; we’re guided by empathy; and we’re inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it’s #AllTogetherPossible . Join us!

Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!

13 DAYS AGO

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